Hungarian Hospitality Goes Global: Budapest's Starring Role on Chinese TV
China is one of the key markets for Hungarian tourism. In the first 5 months of 2023, 19,000 Chinese visitors spent 70,000 nights in Hungary. These are already very good figures, but what makes us particularly proud is that while in 2019 they stayed only 1.6 nights on average, in 2023 they will stay 3.7 nights. The country specialists of the Hungarian Tourism Agency work tirelessly to develop the tourism sector and to develop new business relationships, as well as to promote creative and constructive connections between countries and cultures.
I have reported on these successes on several occasions, but our work has reached another major milestone.
A great result of the Hungarian Tourism Agency's spring roadshow in China was the new season of the reality show Chinese Restaurant, filmed in Budapest by Hunan TV.
Hunan TV is the second most popular TV channel in China and boasts a number of hugely successful reality shows.
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Chinese Restaurant is a reality show with a unique concept: Chinese celebrities with a huge fan base open restaurants abroad and each season they have to show their cooking skills and talents in running a Chinese restaurant in a new country.
Budapest's appearance in the Chinese Restaurant was a very significant step for Hungarian tourism. Through the huge popularity of the series and the celebrity fans, Budapest's reputation has reached millions of people worldwide. This has allowed many potential visitors to get to know our city, see our beautiful buildings, historical sights and experience our hospitality.
Thank you to the Chinese Restaurant and Hunan TV team for making this fantastic opportunity possible for us, which was the result of their joint efforts. We look forward to more opportunities like this in the future, which will further increase the popularity of Budapest and Hungary around the world.
Creative Director | Brand Consultant
1 年Gratula!
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1 年We need you at www.nyinternationaltravelshow.com Speaking roles, floor space and sponsorships still available. Check out the biggest international travels show held in NYC. [email protected]
Payments and Cards | Fintech Strategist Driving Innovations for Next-Gen Solutions | Expert in Future of Finance
1 年Wow, truly and 100% hats off for this amazing accomplishment of Zsófia Jakab and th Hungarian Tourism Agency in assisting to bringing more and more Chinese tourists to Budapest! ?? I can't stress enough how cool it is to see the impact of Chinese TV shows, like teaming up with Hunan TV for "Chinese Restaurant." Those shows' influence simply cannot be overstated as they reach hundreds of millions of people (each episode) and give the viewers a taste of Budapest's vibe, culture, and friendliness (and above all: its "romance" factor) . Major props to the Hungarian Tourism Agency for their hard work and to you for sharing this exciting news. Looking ahead to even more wins that put Budapest on the map. We at UnionPay International and China UnionPay are also working hard to accommodate the needs of our cardholders, while in Hungary. ??????? #BudapestTourismRocks #ChineseTVMagic #MoreAdventuresToCome
Business Development Manager | Cloud & SaaS Expert | Driving B2B Growth | Lead Generation | Strategic Partnerships & Revenue | Expertise in Tech & Hospitality
1 年This is a very refreshing and creative project! Huge congratulations to the whole team, Zsófia Jakab! I love it! ??????