Cracking up customers: Harnessing humor for effective advertising
Humor is an important creative tool when it comes to advertising. It is a tried and tested strategy for brands to ensure that their campaign is impactful and remains memorable for audiences.
Let's look at a few ads that use humor:
Old Spice: The Man Your Man Could Smell Like
This campaign used over-the-top scenarios and a dryly delivered, self-aware tone to revitalize the brand's image.
Year: 2010
Agency: Wieden+Kennedy
Geico: Hump Day
The commercial features a talking camel walking around an office, asking people what day it is in a humorous attempt to celebrate Wednesday.
Year: 2013
Agency: The Martin Agency
Snickers: You're not you when you're hungry
This campaign portrays people acting out of character when hungry, highlighting the product's quick energy fix in a relatable way.
Agency: BBDO
Dollar Shave Club: Our Blades Are F***ing Great
The ad went viral for its irreverent humor and direct approach to marketing their subscription razor service.
Cadbury: Gorilla
The Commercial where a gorilla plays the drums along to Phil Collins' "In the Air Tonight," became a viral sensation due to its unexpected humor and memorable imagery.
Heineken: Walk-in fridge
Uber Eats: David and Victoria Beckham forget