HUMANTECH MARKETING FUTURES 3

AI AGENTS??????

“We believe that, in 2025, we may see the first AI agents “join the workforce” and materially change the output of companies. We are beginning to turn our aim beyond that, to superintelligence in the true sense of the word.”

?Sam Altman, CEO OpenAI?

SINGULARITY

“I always wanted to write a six-word story. Here it is……….near the singularity; unclear which side.”

Sam Altman, CEO OpenAI?

TRUST

“The companies that derive the most value from AI will be those that create trust with their customers, employees, and stakeholders.”

Roger Roberts, Insights

THE HEART OF THE SYSTEM IT’S THE PEOPLE

“The heart of this system is not AI – it’s the people. “These tools unleash creative potential across entire teams. Our creators and writers bring taste and curation, while AI adds speed and scale, enabling us to co-create with users in real time. Now, we’re seeing marketers from all backgrounds ignite new ideas and move at the speed of culture.”

Eileen Mannion, UK Vice-President of marketing, Google

AI-DRIVEN MARKETING

“The brand (Victoria’s Secret) delivers campaigns tailored to individual customers – through AI-driven marketing - fostering stronger connections and building loyalty. It’s helping us put the customer at the heart of everything.”

Lindsay Massey, Vice-President, of marketing, Victoria’s Secret

LIVING INTELLIGENCE

“AI is just one of three groundbreaking technologies shifting the business landscape. The other two — advanced sensors and biotechnology — are less visible, though no less important, and have been quietly advancing. Soon, the convergence of these three technologies is going to underpin a new reality that will shape the future decisions of every leader across industries.

I call this new reality “living intelligence”: systems that can sense, learn, adapt, and evolve, made possible through artificial intelligence, advanced sensors and biotechnology.”?

Amy Webb, CEO Future Today Institute

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