For humans
Vincent van den Heuvel
Customer Experience & Brand Manager at Sonic Equipment
In the past I’ve worked for a huge Dutch brewer company, and in the end, they create and sell beer.
I’ve worked for an American sports brand, and in the end, they sell shoes.
I’ve worked for a Dutch health company, and in the end, they sell medical appliances.
Now I’ve joined a tool company, and in the end, we’re making tools for humans.
No matter how good your marketing communication story is, in the end we do it for humans, and it’s done and told by humans. It’s the impact you have as a brand.?
The first shift we made as a brand is to make it more humane, less about the features and the specs. As I’ve stated to the team: 7 drawers are NOT an USP, optimized storage space for your workspace is. Everything we do, we must watch through the eyes of the mechanic and work back from that. So, we’re ramping up to build a stronger and more emotional connected brand.
At Sonic we aim to inspire greatness, both internally as with our partners and we're just getting started.
#everydayabitbetter #troubleshooters