Humanizing Digital Transformation: Spire & Coliberate Join Forces

We have exciting news as Spire has established a new partnership with behavioral change expert coliberate . Spire and Coliberate will reinforce each other to make their clients' digital transformation ambitions a reality.?

We had a talk with Susannah Roussaux and Bart Couwels , the Managing Partners, and Founders of Coliberate - two best friends who discovered they had a great business idea and share the same values. Their goal is to make a true difference in companies' lives by improving the process of change.?

Katja Guerra , Co-founder & CCO of the Spire Group,? shares her perspective on how this partnership with Coliberate will benefit Spire's clients.?

?

?Discovering Coliberate: connecting humans & dots.?

Can you tell us a bit more about Coliberate? What is your mission and what distinguishes you??

Susannah: “We help companies with digital adoption by taking a human-centered approach. We understand that change can be difficult, especially when it comes to adopting new technologies or processes. Our goal is to make this transition as smooth as possible by understanding the needs of all the people involved. We're particularly interested in digital transformations, sustainability, HR 4.0, and in making these complex topics more manageable by translating them into concrete behavior.”?

Bart: “Our experience also lies in behavioral design, which is all about creating the right context for people to adopt new behaviors. We believe that change is not just about convincing people of something new, but also about creating an environment in which change can happen smoothly and effectively.”??

?Susannah: “There's a big difference between theory and reality. It's easy to set big goals, but harder to achieve them in practice. That's where we come in! We bring a healthy dose of pragmatism to the table, helping people understand what it really takes to achieve their objectives. We see ourselves as partners, bringing our human expertise to the table to make those technical plans even better. By combining technology and behavioral insights , we're creating the journey to success.”?

Empowering Digital Transformation with a pragmatic approach.?

How did the collaboration between Spire and Coliberate come about??

Katja: “The collaboration between Spire and Coliberate was a natural fit. We share a passion for delivering real impact and meaningful results for our clients. We both have a pragmatic approach to problem-solving, in which we always start with the customer and their specific needs and challenges.?

At Spire, we understand that technology is just one piece of the puzzle when it comes to digital transformation. The real challenge is often the cultural change and adoption by the business of new ways of working. We strongly believe in a local-for-local partnership with our customers and we literally and metaphorically speak the same language. Therefore, we looked for a partner who could empower us and who perfectly suits our values and pragmatic way of working. That's where Coliberate came in with their expertise in humanizing digital transformation, change management and behavioral design.”?

Bart: “Coliberate and Spire share the same values of going the extra mile with customers and of being a trusted advisor. We both understand that digital transformation is not just about technology, but also about the people and the processes.” ?

Susannah: “And the great thing is that we both are locally present , so we can work closely with our clients and truly understand their culture and way of working. This is key to delivering real impact and results. We're both excited about this new collaboration and what it means for our customers.”?

Driving Comprehensive Digital Transformation Solutions?

Together, Spire and Coliberate provide support to ensure a holistic approach, combining both technical proficiency and empathy toward human needs. Clients will receive maximum value and return on investment, making their transformation journey as smooth and productive as possible.?

Katja: “By collaborating with Spire and Coliberate, customers have access to Spire's expertise in the latest Salesforce , MuleSoft and Tableau technology evolutions, industry solutions and future roadmaps. Combined with Coliberate's focus on human adoption and behavioral change, they can ensure that their employees are fully onboard with the new technology. All this in a very pragmatic way! Spire nor Coliberate like to use expensive words. I already witnessed complex customer meetings where Susannah confronted the customer with future issues at the business side, she asked the right and really difficult questions of which nobody from the customer had thought about before.

Now, it’s one thing to detect issues, the real power and beauty of Susannah is that she immediately came with a range of possible solutions – and this, in a very understandable and pragmatic way. At that very moment, I knew that we were made for each other! (smiles)??

Bart: “We go beyond just implementation and consulting. We work with our customers every step of the way and make sure that their digital transformation is not only technically successful but also effectively integrated into their business operations. We want to be their trusted advisors, helping them make the right strategic decisions to drive growth and success in their business.”?

Susannah concludes: "Our ultimate goal is to help our customers thrive. As pragmatic partners, we position ourselves to support their growth from start to finish."?

?

We can conclude that the partnership between Spire and Coliberate brings together the technological and human approach to digital transformation, making both parties and their clients stronger together. With Spire's expertise in Salesforce, MuleSoft, and Tableau, and Coliberate's expertise in behavioral design, they can offer 360° solutions that will help companies effectively navigate change and achieve their business goals.?

?

Ready to start your digital transformation journey with Spire and Coliberate???

Contact us today via https://bit.ly/3CBymCC

Let's work together to make your digital transformation ambitions a reality.??

?

--?

About Coliberate?

coliberate is an implementation partner specialized in meaningful behavioral change, tailored to the customer and his specific context.???

Strengthened by an A-team of experts in behavioral design from the academic, scientific, and professional world, their multidisciplinary team helps you, among other things to:?

• Increase the success rate of (digital) transformations?
• Get a grip on strategic and operational challenges?
• Evolve from mechanical OK to culturally anchored?
• Become self-reliant in the field of behavioral change?

?

About Spire Group ?

Spire Group is the leading full-service Salesforce specialist in Europe with a unique and strong multi-cloud Salesforce , MuleSoft and Tableau focus. Spire Group is an alliance of best-in-class Salesforce niche experts who have been focusing on one or more of the Salesforce cloud solutions since 2009. With more than 450 passionate Salesforce specialists, they focus on the strengths and synergies of the multi-cloud solutions within the Salesforce, Tableau and MuleSoft platform. With their Salesforce services model, they ensure that organizations get the most out of Salesforce. By providing support in using, managing, and optimizing Salesforce software, they focus on achieving maximum returns. ?

Their multi-cloud focus domains cover Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Customer Data Platform (CDP), Genie, Pardot (Marketing Cloud Account Engagement), B2B and B2C Commerce Cloud, MuleSoft, Tableau, Tableau CRM Analytics, Einstein AI... ?

The following Spire Members belong to the Spire Group: Biztory | Brightfox Belgium | Customer Link | Dots & Arrows | FORWARD | GoSoniq | HAVIK - Marketing automation ?

Spire group has 15 offices in Belgium, Luxembourg, The Netherlands, Germany, Spain and the United Kingdom.?