Humanizing the digital banking experience is the key to attract new customers

At the FinovateFall 2022, in New York, ebankIT launched a new digital tool, the User Engagement Hub. With a series of innovative and personalized tools, ebankIT is enabling banks and credit?unions?to adopt a customer-first approach and foster customer interactions to an unprecedented degree.??

With the User Engagement Hub, financial institutions are able to offer seamless and intuitive self-service solutions. Digital banking customers can interact directly with their providers, through voice assistant or simple text, getting access to an AI-powered knowledge center that covers up to 95% center of the most frequently asked questions.?

The User Engagement Hub also enables banks and credit unions to get instant and real-time feedback from app users. Traditionally, banking customers rate their experience on the app stores, but with the engagement hub, the financial institution can ask for direct feedback, acting accordingly as soon as possible.

With the User Engagement Hub, financial institutions can invite their audience to the innovation process. Users vote for upcoming features and suggest future innovations. Banks and credit unions can select part of their audience as early-adopters and offer them privileged access to new solutions.??

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