Human-Machine Interaction: Four Pillars Driving Change in the Digital Age

Currently, four key developments are directly impacting the efficacy of human-machine interactions. These are:

• The ability to store massive amounts of data,
• The emergence of increasingly powerful machine learning algorithms,
• The deployment of faster and more reliable communication systems,
• And exponential increases in computing power.

Massive amounts of data and storage, or Big Data, combine structured, semi-structured, and unstructured data collected by organizations that can be mined for information and used in machine learning projects, predictive modeling, and other advanced analytics applications.

Machine learning algorithms detect patterns and learn how to make predictions and recommendations by processing data and experiences, rather than by receiving explicit programming instruction. The algorithms also adapt to new data & experiences to improve efficacy over time. The World Economic Forum has predicted that this application of AI will replace 85 million routine jobs by 2025.

We are also benefitting from faster and more reliable communications, such as 5G with its increased bandwidth and areas like blockchain development that increase the veracity of our transactions.

Exponential increases in computing power also contribute to the evolution of human-machine interaction. Consider, as a recent example, that GPT-4 uses a data source of one Petabyte or 1,000 Terabytes. Some estimates suggest that a Petabyte is the equivalent of 20 million tall filing cabinets or 500 billion pages of standard printed text.

For many organizations, the amount of fully automated work will be small compared to the amount of work expected to be performed in a hybrid partnership. As humans increasingly take their hands off and on the wheel at work and rely on machines to do as much as possible, this area will be a critical focus for both organization and work design. We are quite unprepared for this challenge, with issues ranging from ethical design to social and economic policies to ready leadership and an equipped workforce.

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Logical Design Solutions (LDS) is a digital strategy and design consultancy for global enterprises. We create experiences that transform business and help people work successfully in the new digital organization. Clients come to LDS because of our reputation for intellectual rigor, our foundation in visionary experience strategy, and our commitment to enabling digital transformation inside the enterprise. Learn More about how LDS has dramatically improved the way that some of the largest corporations in the world do business.