Human First

Before Cristina Livadary, CFP?, RLP? co-founded her advisory firm in 2018, she spent ten years on the fund distribution side as a wholesaler. She met many advisors and was, at times, struck by how little those advisors knew about, or empathized with, their clients’ broader lives.

Not simply their spouses and children, or their occupations, but what kind of people they were; what really drove them to make the decisions they did around their financial plans.

The issue hit home when a mentor in asset management died suddenly of a heart attack, and his wife said she was so enveloped by grief that she had no idea how to handle their finances.

"That’s where life planning and being emotionally connected with someone’s money really shone bright," Livadary said. "This is where I needed to spend my time." It became a goal of hers to understand what money really means to clients, and why.

Continue Reading:?Human First: The Rise of FinPsych, Financial Therapy and Life Planning

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Bento Engine said it best: Even the best advice, delivered at the wrong time, can fall flat. Financial advice delivered too early—or worse, too late—can have the opposite effect of its intention. In order to truly help their clients, and therefore improve engagement, loyalty and retention, advisors need to offer advice when it actually matters.

In this episode of The WealthStack Podcast, Shannon Rosic , director of WealthStack Content and Solutions, speaks with Philipp Hecker , co-founder and CEO of Bento Engine , on how they’re helping advisors connect with their clients on a deeper level by combining powerful SaaS technology with impactful content and timing expertise.

Listen to this episode.

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