Human Faces. Human Stories. Personalise your LinkedIn Brand.

In today’s digital-first world, people meet you online before they do in person.

LinkedIn offers an opportunity to bring your brand to life. It’s not just about what your business does—it’s about the people.

By personalising your brand on LinkedIn, you can build stronger connections with your audience. Sharing stories, highlighting team members, and engaging authentically can turn your brand from a static page into a relatable, human presence.

In this article, we’ll explore various ways to leverage LinkedIn to personalise your brand. From showcasing your team’s stories to engaging with your audience in meaningful ways, you’ll find out how to transform your LinkedIn presence into a powerful tool for building lasting relationships.

I hosted a Lunch and Learn session with a construction business here in Brisbane, and one of the points we discussed was this slide.

"While your website is crucial, LinkedIn is where you truly humanise your brand."

So how exactly does it do this?

?Moving Beyond Static Content

LinkedIn allows you to tell your brand’s story in real-time. Unlike the static pages of a website, where updates are sporadic and controlled, LinkedIn offers a platform for continuous, dynamic content sharing and engagement.

?Building Genuine Connections

LinkedIn enables two-way communication. A space for real-time engagement with your audience. They show that there are real people behind the brand who care about their audience. This kind of engagement fosters trust and loyalty, turning connections into advocates.

?Personalisation at Scale

LinkedIn allows you to personalise your content and communication for different segments of your audience. Through targeted company page posts, personalised connection requests, and custom messages, you can tailor your brand’s voice to resonate with different groups.

?Visibility of Values

LinkedIn isn’t just a place to showcase what you do; it’s a platform to highlight why you do it. Through posts, articles, and videos, you can share your brand’s values, mission, and the causes you support.

?The Power of Social Proof

Testimonials and endorsements add a layer of authenticity that’s hard to achieve through self-promotion alone. They act as social proof, showing that real people have had positive experiences with your brand. This validation from others humanises your brand by reinforcing its credibility and trustworthiness.

?Human Faces, Human Stories

People connect with people. By putting faces to your brand, improving your team member profiles, and sharing the stories of your team members, you make your brand more relatable and approachable. This human element is key to building strong, lasting relationships with your audience.

?Keeping the Conversation Alive

Continuous engagement keeps your brand dynamic and evolving in the eyes of your audience. It shows that your brand is active, responsive, and always moving forward. This ongoing dialogue is essential for maintaining a humanised, connected brand.

In today's digital-first world, where authenticity is increasingly valued, LinkedIn is your brand’s opportunity to stand out by being real, relatable, and responsive.

By leveraging LinkedIn strategically, you can transform your brand from a static entity into a dynamic, engaging presence that resonates with your audience long after the initial connection.

What does your teams digital-first impression say about your business?

In today's digital-first world, potential clients often turn to LinkedIn as part of the process in assessing if they will do business with you. They’re not just looking at your company page on LinkedIn. They’re looking at the personal profiles of the senior leadership team, people they will be working with and the broader business.

I recently worked with a client whose team members were true superstars in their field. However, when I first looked them up on LinkedIn, there was a real disconnect between their real-world capabilities, experiences and insights and how they were presented online – they were really underselling themselves.

So, the first stage of this project was to bridge this gap. Our goal wasn’t only about updating their profiles—it was to build confidence. You can read more here .

Strategies for Emerging Speakers Using LinkedIn

When Jacqueline Brooker CSP invited me to join her for an expert Masterclass as part of The Speak More Collective program recently, I knew we were in for a great chat —and it didn’t disappoint!

We had a fantastic conversation, diving deep into how to leverage LinkedIn to not only enhance digital presence but also effectively navigate the ever-evolving challenges of social media.

Community is something I value, and Jacqueline has built something special with all her communities, including The Speak More Collective.

This combined with her depth of expertise in helping speakers refine their delivery, structure, and persuasive power, and guiding people through their journeys is truly invaluable for anyone who works with her. You can connect with Jacqueline here.

Thank-you for trusting me and having me as a guest.

You can read more about it here .

Impact Your Sales with LinkedIn Workshops

We kicked off our workshop series in Brisbane in July. In 3 hours, we shared the strategies and tools needed boost sales performance on LinkedIn, with everyone leaving the workshop with a comprehensive 30/60/90-day sales plan.

Sharon Davies and I are running these workshops in Brisbane, Sydney and Melbourne with places limited.

Here are the links for you to learn more and book your ticket today.

Brisbane, 30th of September at Amora Brisbane.

Melbourne, 25th of October at Docklands Melbourne .

LinkedIn Local Brisbane CBD

After an amazing event in August that you can read about here , join us for our next LinkedIn Local where Jade MacLeod, Director Go-to-market Operations, APAC Marketing Solutions Online at LinkedIn will be sharing the SMB Playbook for LinkedIn.

Here are the details:

?? Brisbane's newest 5-star luxury hotel, Amora Brisbane .

?? Wed 30th of Oct 2024

? 5:30 pm - 8:30 pm

With our last 2 events selling out, this is one not to be missed. You can get your tickets here.

What else is coming up?

?? I will be in Melbourne mid-September and Sydney early October, if you are in Sydney or Melbourne and are looking at inhouse training or presentations around this time, get in touch at [email protected] .