Human-Centered Change & Innovation Weekly #89

Human-Centered Change & Innovation Weekly #89

This week we bring you articles from? Dr. David Burkus , Robyn M. Bolton , ?Shep Hyken , Braden Kelley , Mike Shipulski , Geoffrey Moore and Greg Satell on customer personas, work, productivity, creativity, sports, innovation, teamwork and cognitive biases.

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How to Create Personas That Matter

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by Braden Kelley

When doing customer experience work, better to create a range of personas based on where potential customer journeys are likely to diverge and what their behaviors and psychology ...

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95% of Work is Noise

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Guest Post from Mike Shipulski

There’s a lot of noise at work. I’m not talking about the audible noise you hear in your office or the chatter of your coworkers. I’m talking about the noise purposefully created to slather a layer of importance to things that aren’t all that important.

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Bringing Yin and Yang to the Productivity Zone

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Guest Post from Geoffrey A Moore

Digital transformation is hardly new. Advances in computing create more powerful infrastructure which in turn enables more productive operating models which in turn can enable wholly new business models. From mainframes to minicomputers to PCs to the Internet to the Worldwide Web to cloud computing to mobile apps to social media to generative AI, the hits ...

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Are You Creative or Reactive?

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Guest Post from Robyn Bolton

Creative and reactive both contain the same letters.

Different order.

Very different results.

These are strange times. A relentless stream of news and updates are coming at us, warning us about COVID-19, a declining stock market, rising unemployment, and the financial crunch ...

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Ridiculous Discount on Charting Change eBook

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by Braden Kelley

Wow! Exciting news!

From now until July 28, 2023 you can get the digital version (eBook) of my latest?best-selling book?Charting Change?for only $12.99!

Sorry, unfortunately this sale doesn’t have a discount on the hardcover.

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Baseball Has Gone Bananas

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Guest Post from Shep Hyken

Jesse Cole is an anomaly. He has turned the Savannah Bananas, a minor league exhibition baseball team, into a world-class case study in marketing and customer experience. At game time, Grayson Stadium is packed. In fact, every game the Bananas play is sold out. Remember, this is an exhibition team playing in a small stadium that holds just 4,000 fans. They have ...

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Four Characteristics of High Performing Teams

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Guest Post from David Burkus

What makes some teams more successful than others?

What leads teams to consistently deliver great performance while other teams fail to live up to expectations?

Why do some groups of talented and seemingly compatible people fall short against lesser teams with less suitable members?

Years ago, a team of researchers ...

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Three Cognitive Biases That Can Kill Innovation

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Guest Post from Greg Satell

Probably the biggest myth about innovation is that it’s about ideas. It’s not. It’s about solving problems. The truth is that nobody cares about what ideas you have, they care about the problems you can solve for them. So don’t worry about coming up with a brilliant idea. If you find a meaningful problem, the ideas will come.

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I hope you enjoyed this week's contributions from our guest authors and have a fabulous start to the new year! Future editions will arrive each Sunday.?

Sincerely,

Your Host -?Braden Kelley

If you are a recognized thought leader or corporate practitioner with interesting case studies to share, please?contact me?to contribute. You can support this effort by investing in either of my books or by getting to the future first with my?FutureHacking?methodology (20+ tools).

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