Human-Centered Change & Innovation Weekly #57
Braden Kelley
Keynote Speaker, Best-Selling Author and LinkedIn Top Voice - follow for Human-Centered Change and Innovation Insights.
This week we bring you articles from? Teresa Spangler , Braden Kelley ,? Geoffrey Moore , Robyn M. Bolton , ?Shep Hyken , Mike Shipulski , and Greg Satell on strategic/market foresight, innovation, branding, customer experience and leadership.
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by Braden Kelley
To paraphrase, we get to the future not in a straight line, but by hopping from lily pad to lily pad and as we do so our landings create ripples outward in all directions and our jump direction choices and the amplitude of the ripples at each waypoint determines the shape of our path choice and our view on the potential future. And ultimately futurology and futurism are the disciplines of exploring potential, possible and preferable futures.
Guest Post from Mike Shipulski
If you’re asked to be faster, choose to be more effective. There’s nothing slower than being fast at something that doesn’t matter.
If you’re given a goal to be more productive, instead, improve effectiveness. There’s nothing less productive than making the wrong thing.
Guest Post from Teresa Spangler
The world faces many great challenges. For example, the World Economic Forum reports that “by 2050, global food systems will need to sustainably and nutritiously feed more than 9 billion people while providing economic opportunities in both rural and urban communities. Yet our food systems are falling far short of these goals. A systemic transformation is needed at an unprecedented speed and scale.”
Guest Post from Shep Hyken
When you think of recognizable brands, companies like Coke, Apple, Amazon, and McDonald’s come to mind. It’s hard to imagine there is anyone who wouldn’t recognize the brand name or logo of these companies. Some of my clients have said something like, “If we could just get a fraction of that kind of recognition, it would be a huge accomplishment.” Well, ...
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by Braden Kelley
There is probably nothing more important to the ongoing success of a business than a consistently excellent customer experience.
How many brands are you loyal to that provide a bad customer experience?
Customer Experience (CX) is more than customer service, more than the brand image your sales and marketing work so hard to project. In simple terms, everything your vendors and employees do on behalf of the company contributes to the customer experience.
Guest Post from Robyn Bolton
Since its introduction in 2003, the Pumpkin Spice Latte has attracted its share of lovers and haters but, because it’s a seasonal offering, the hype fades almost as soon as it appears.
Sadly, the same cannot be said for its counterpart in corporate innovation — The Shark Tank/Hackathon/Lab Week.
Guest Post from Geoffrey A. Moore
Downturns are wake-up calls. They ask us to sharpen our focus and be more disciplined in our allocation of resources. It’s a tough-love regimen that can make our enterprises more healthy as long as we commit to the program.
There are three ways to get a return on innovation, each fit for a different purpose, as follows:
Guest Post from Greg Satell
There’s a passage in Ernest Hemingway’s 1925 novel, The Sun Also Rises, in which a character is asked how he went bankrupt. “Two ways,” he answers. “Gradually, then suddenly.” The quote has since become emblematic of how a crisis takes shape. First with small signs you hardly notice and then with shocking impact.
I hope you enjoyed this week's contributions from our guest authors. Future editions will arrive each Sunday.?
Sincerely,
Your Host -?Braden Kelley
If you are a recognized thought leader or corporate practitioner with interesting case studies to share, please?contact me?to contribute. You can support this effort by investing in either of my books or my?FutureHacking?methodology (20+ tools) for getting to the future first.