Human-Centered Change & Innovation Weekly #174

Human-Centered Change & Innovation Weekly #174

Thank you for reading and sharing our Human-Centered Change & Innovation authors with your colleagues!

May your Year of the Snake be filled with new knowledge!

This week we bring you content from Shep Hyken, Mike Shipulski, Greg Satell, Geoffrey Moore, David Burkus, Braden Kelley and Robyn Bolton on innovation, evangelism, artificial intelligence, customer experience, marketing and leadership.

Any reactions to the articles? Leave them in the comments below!


Ten Reasons Every B2B Company Needs an Evangelist

by Braden Kelley

The importance of evangelists in organizations around the world is often misunderstood or underestimated, and too few organizations have made the incredibly rewarding investment into one or more of the valuable types of evangelists – who are particularly valuable in B2B organizations for reasons ...

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Unlocking Trapped Value with AI

Guest Post from Geoffrey Moore

Anyone who has used Chat GPT or any of its cousins will testify to its astonishing ability to provide valuable responses to virtually any query. This is hardly a threat—indeed, it is a boon. So, what are we worrying about?

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The Worst British Customer Experiences of 2024

by Braden Kelley

Every year 'The Guardian', a newspaper in the United Kingdom (UK) looks not just at companies delivering stellar customer service, but APPALLING customer service as well. In this article we’ll look at some of the organizations they ...

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It is Okay to Feel Stuck

Guest Post from Mike Shipulski

When you’re stuck, it’s not because you don’t have good ideas. And it’s not because you’re not smart. You’re stuck because you’re trying to do something difficult. You’re stuck because you’re trying to triangulate on something that’s not quite fully formed. Simply put, you’re stuck because it’s not yet time to be unstuck.

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3 Keys to Improving Leadership Skills

Guest Post from David Burkus

Great leaders aren’t born, they’re made. While it’s tempting to look at stories of great leaders and just assume they’re received some divine or genetic gift that turned them into exemplars, the truth is much more nuanced. Leadership is ...

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Brand Evangelists Make You More Money

Guest Post from Art Inteligencia

It’s important to differentiate between a “brand evangelist” in a business context, and an “evangelist” in a religious context. When discussing how companies make money, we’re focusing on the business role.

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Your Innovation Team Doesn’t Have to be Dead

Guest Post from Robyn Bolton

When times get tough, the first things most companies cut are the “luxuries.” That includes their innovation teams. But as companies dismantle their labs, teams, and other structures, a crucial question emerges: Who’s working on growth?

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Be Better or Be Different?

Guest Post from Shep Hyken

Do you want to be better or different? That’s the question that Sally Hogshead, an amazing professional speaker who specializes in being fascinating, shared in a recent speech I had the pleasure of experiencing. While most of her work is about ...

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Stop Doubling Down on Bad Ideas

Guest Post from Greg Satell

Over the course of my career, I’ve had the opportunity to lead a number of organizations and each one involved a series of steep learning curves. Even the most successful operations do some things poorly, so managing an enterprise involves ...

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I hope you enjoyed this week's contributions from our guest authors!

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Sincerely,

Your Host - Braden Kelley (a LinkedIn Top Voice)

If you are a recognized thought leader or corporate practitioner with interesting case studies to share, please contact me to contribute. You can support this effort by investing in either of my books or by getting to the future first with my FutureHacking methodology (20+ tools).

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