Hugo Boss appoints new Senior Vice-President of Global Marketing: News: January 10th, 2025
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Hugo Boss has appointed a new Senior Vice-President of Global Marketing. Elsewhere, Dr Martens' Creative Director has exited the company after 10 years, digital twins are driving efficiency across machines and infrastructure, digital wallets are on track to become the fastest-growing fintech innovation and AI characters are driving big engagement in social apps.
Hugo Boss appoints ex-Ikea CMO to lead Global Marketing
James Foster has joined Hugo Boss as senior vice-president of global marketing after a two-year stint as EMEA marketing lead at Netflix. He takes over from Nada Kokni, who held the role since January 2023 and left in December to “pursue new business opportunities”.
Prior to Netflix, Foster served as head of global marketing and CMO at Ikea Retail for a year. He spent almost 14 years at Adidas, ending his tenure there in 2022 as vice-president for Reebok Europe.
Dr Martens Creative Director exits after 10 years
Dr Martens global Creative Director Darren McKoy has stepped down after a decade with the British footwear brand.
McKoy joined the bootmaker in January 2015 as global category manager for footwear, before being promoted to global product and merchandising director in 2017. In November 2021, he was appointed global creative director.
Digital Wallets On Track to Become Fastest-growing Fintech Innovation
According to Capgemini’s World Payment Report 2025 data, which was comprised of insights from 200 payment executives throughout different markets, digital wallets are not only the fastest-growing alternative to card payments but are forecasted to attain 61% of the total eCommerce payments and 46% of in-store purchases by 2027.
AI Characters Are Driving Big Engagement in Social Apps
Meta representatives have explained the company’s plan to bring AI characters into its apps, complete with profiles, bios, etc. These characters will post, comment, and engage as real people on Facebook and IG, with users often unaware that they’re not real people.
Signs of the early stages of gen AI are generating huge engagement.
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John Lewis's top marketer Charlotte Lock departs the business
The John Lewis Partnership’s top marketer Charlotte Lock has left the role after almost three years with the business.
The brand’s pan-partnership and customer director announced her departure on LinkedIn today (6 January). Lock joined the business as its first pan-partnership customer director in February 2022, working across both the John Lewis and Waitrose brands as, part of the company’s plan to bring the two closer together to deliver better value and save costs.
Tesco outperforms festive market as Sainsbury’s hits six-year high
Grocery sales surpassed ￡13bn in December for the first time ever, despite grocery price inflation being at its highest level since March 2024, according to the latest data from Kantar.
Tesco saw a 5% increase in sales – more than double the 2.2% growth registered across the total grocery market – taking its market share to 28.5% versus 27.7% in 2023. The retailer’s 0.8 percentage point share gain was the biggest rise seen by any supermarket.
Google Ads plans major AI Push in 2025
Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central role in transforming how users discover information and interact with businesses.
Google is focusing on three major areas:
Google’s AI-driven transformation of search and advertising in 2025 could fundamentally change how consumers discover products and services.
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