The Huge Value in Google Reviews
Why Influencers Should Add Google Reviews to Their Portfolio
Google SEO has always been a hot topic of debate given how Google ad buys by large companies make competing for small businesses, like restaurants, difficult to get any traction in broad searches.
Google Reviews can be a great tool to combat this. First, they generally come up first even before ads in searches, attached to the Google listing. This makes them a valuable commodity above all else.
Second, Google Reviews can be a tool of discovery for Restaurants by location and/or an Influencer's Brand. For restaurants, when a blogger writes a quality review with keywords it helps the restaurant make gains in a moderate search. For instance "Tapas in Somerville."
This can be great way to gain quality followers.
Further, people generally trust Google Reviews more than anonymous sites like Yelp that are being sued for very questionable ranking "pay to play" practices.
Finally, and probably the best reason; it helps the restaurant! Bloggers tend to write better description and take better photos which are key in helping people decide where to go. We also tend to be honest and focus on niches of expertise. Influencers generally have a large body of work that people can judge us for our quality and consistency.
