Huge Snapchat updates!
1/5 Huge Snapchat updates!
In a bid to make itself more appealing to adults and become the go-to platform, Snapchat has rolled out new features that encourage users over 18 to share Stories beyond their immediate circle of friends as well as making it easier for users with large followings to earn money from their posts on Snapchat. (Via Fortune)
2/5 Instagram adds 5 links to bios
Instagram is taking on Linktree by allowing users to add up to five links in their biographies. The company says the feature has been a top request among creators, but in reality, it’s also an example of how Instagram’s failure to adapt to the needs of that community has allowed alternative solutions to thrive. (Via TechCrunch)
3/5 Millennials game more than Gen Z and teens
Millennials are the largest generation to remain untapped in the gaming industry. While Gen Z spend more time gaming per session, Millennials spend more time gaming per week. According to Fandom's annual Inside Gaming report, over 52% of Millennials rank playing video games as their top interest, and 40% spend over 22 hours gaming per week. (Via Variety)
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4/5 Didn’t make it to Coachella? Get on Fortnite!?
Coachella has collaborated with Fornite to make a forever festival in Coachella Island. The island will feature a mixture of quests to unlock branded virtual items, and digital art – some based on the physical installations at Coachella, and others original for the Fortnite island. There is also a merch tent and music: a track from Porter Robinson playing in the background. (Via Musically)
5/5 Hellmans hacks McDonalds menu
Hellmans discovered that mayo is the preferred condiment for fries, and yet McDonald’s doesn’t have mayo as an option. Introducing the Mayo McHack from Hellmann’s. Order the Mayo Chicken burger, and customise it by removing all ingredients except mayonnaise. The brand are encouraging fans to post a pic when trying this trick using the hashtag #MayoMcHack on their socials to get compensated for the cost of ￡1.19 by Hellmann’s. (Via Famous Campaigns)
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Lloyd Williams, Head of Strategy @?Socially Powerful.
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