Hubspot Vs Salesforce: Which is best for you? A comparison of the two popular Marketing automation tools, and how they stack up against each other ??

You might be a HubSpotter if…??? …you can’t remember your last vacation that didn’t include a Salesforce conference.

?? Hubspot and Salesforce are quite possibly the two most popular successful software companies in the world. companies serving inbound or sales development. Yet is it worth testing them against each other? If you're currently using Hubspot or Salesforce, this article is going to help you decide whether the other company is right for your needs.

These days they're battling it out to become the "go-to" for businesses of all sizes to run their local sales. HubSpot, the better known of the two, boasts more than 20,000 customers and around $5 billion in revenue. On the other hand, Salesforce is a more mature player with more than $30 billion in annual revenue. Salesforce has a significantly larger user base and has been growing steadily over the last few years while Hubspot has been increasing its market share but with a slower rate of expansion.

As a nearly daily Salesforce User and a previous Hubspot user, here is what the main difference is:

HubSpot started as a Marketing Automation Platform, Salesforce is a CRM. What does this mean?

HubSpot has the ability to help you generate traffic and leads because it combines a lead generation tool, contact management program, and marketing automation platform in one system.

?? Website Content Management System

?? SEO Tools

?? Social Media Tools

?? Landing Page and Other Lead Capture Tools

?? Email Tools

?? Call to Action Button Tool

?? Lead Database with Contact Timeline

?? Workflows (allows you to create actions based on triggers - the possibilities are endless) Ex. Someone fills out a form. Trigger an email to a sales rep, an email to the visitor, a series of 27 emails scheduled to go out over the next 12 months, an upgrade in Lifecycle Stage, etc.)

?? Lead Scoring Tools

?? Competitor Website Analysis

?? Reporting Tools?

Recently (last 2 years or so), they added a CRM (customer relationship management). This tool allows you to:

?? Create Deals and Track them in your Sales Pipeline

?? Send and track individual emails to leads from sales reps

?? Report on Leads, Deals, and Revenue

?? Report on Individual Sales Rep Activity and Productivity

?? Create Email Templates to be used by Sales Reps?

Salesforce CRM gives you the data you need to automate customer service and understand your customers better. Use it to monitor your sales leads and follow-up with unsuccessful leads to learn more about their needs. It's available for free on the web and in the App Store.

A CRM typically has the items I bulleted out above for the HubSpot CRM.

Generally speaking, HubSpot is more comfortable to set up and use compared to Salesforce. You also get more freedom and flexibility with it. And if you’re a small business, then you will definitely enjoy the wide variety of free features and products.

?? Salesforce has an outdated design and may seem complicated to some people. With all honesty, it’s best that you have a dedicated person in your company who knows how to manage it. Many users also say that their customer support is terrible.

Yet, Salesforce is highly customizable and still is one of the most robust CRMs out there.

The way I think about it is that Marketing Automation is primarily used to attract and convert leads as well as help produce sales opportunities. This tool is used by marketers primarily. A CRM helps salespeople track their activity, opportunities and save time following up. This tool is used by sales individuals primarily.

There is quite a bit of crossover (typically around automating emails) when comparing Marketing Automation Tools and CRM tools, but in general, marketers use marketing automation and salespeople use the CRM. Both tools should work together just like marketers and salespeople should work together.

?? There is no denying the HubSpot. In the past few years, they have been challenging Salesforce in the market and it has been an interesting battle. Hubspot is a more traditional web-based application developer. Their approach focuses more on visualizations and automation than on raw data entry and reporting. Nonetheless, they have quickly gained a significant market share for some very strong analysis capabilities. When comparing the two software products it is important to realize that Hubspot is a forward-looking company that is looking to disrupt an old model while Salesforce is more focused on the current state of the art and creating a specific

I hope this helps clear things up!

?? Ultimately, the choice depends on your budget, specific needs, etc.

Never stop learning ??

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