HubSpot Product Update
BBD Boom | HubSpot Elite Partner
Helping B2B businesses HubSpot better.
Hi, Welcome to our HubSpot Product Spotlight for September!
In this newsletter, we’ll explore some of our teams favourite HubSpot updates from the last month. Ready? Let’s dive in! ??
1. AI Assistant | Suggested next actions post call
What is it?
This update expands on existing call summaries and provides a snapshot of suggested next steps for a rep to take after a call has ended based on the context of the conversation. Examples of suggested actions include:
Additionally, Reps can use the new "Ask a question" button to launch ChatSpot and ask follow-up questions about their calls.
Why does it matter?
Reps have a ton on their plate. They field dozens of calls a day, each with a unique set of subsequent tasks that need to be recorded and actioned. This process can be time consuming and repetitive. That's where AI-generated recommended next actions and follow-up questions come in.
2. Dynamic Sequences
What is it?
Dynamic sequences are a new type of sequence that leads with automation and creates manual task steps only for contacts who are engaging with your initial outreach.
Why does it matter?
Today, sequencing is static. Every prospect enrolled gets the same experience: the same content, over the same channels, at the same pace.
Personalized, multi-channel outreach is known to perform better, but it's time consuming and difficult to scale!
With dynamic sequences, reps can send personalized automated emails and prioritize manual outreach steps only for the contacts who are showing engagement.
This means reps are spending their time only on the contacts who are warmed up and more likely to convert!
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2. Sales Workspace
What is it?
The prospecting workspace has been reimagined as the sales workspace! As the previous name implied, the prospecting workspace only included prospecting-related capabilities.
With the newly minted sales workspace, salespeople can now build pipeline and close deals from one place, enabling BDRs, account executives, and full-cycle sales reps to orchestrate their full funnel of sales activities in one place.
Why does it matter?
Every quota-carrying salesperson is responsible for pipeline generation in today's selling environment. For some sellers (e.g., BDRs), pipeline generation is their entire job, while for others (e.g., AEs), it's necessary to hit quota on top of their deal-closing responsibilities.
The sales workspace unifies pipeline generation and closing activities in one place, making it easy for salespeople to prioritise and execute the most impactful and relevant sales actions to hit their sales goals without needing to navigate across Sales Hub or the CRM.
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