HubSpot Product Update
BBD Boom | HubSpot Elite Partner
Helping B2B businesses HubSpot better.
Hi,
Welcome to our HubSpot Product Spotlight for February! In this newsletter, we’ll explore some of our team's favourite HubSpot updates from the last month.
Ready? Let’s dive in! ??
1. Source Property on all CRM Records
What is it?
With LinkedIn targeting, marketers can tailor content to specific audiences. Posts can be targeted based on your followers' profile data such as organisation size, industry, function, seniority, geography, and language preference.
Targeted posts are only actively displayed to members who fit within the target criteria. If that post is shared or reposted, then members outside of the target will be able to see the post.
Why does it matter?
Content is everywhere and businesses with a social media presence must ensure their social content is personalised, targeted and effective.
By applying audience targeting to posts you publish, you can deliver high quality content to any desired segment of your followers. This helps businesses stay relevant in today's noisy and information-overloaded social spaces.
2. Double Opt-In for Select Pages and Forms
What is it?
Historically, it was only possible to enable/disable double opt-in for select?pages?created in HubSpot.With this change, you may choose to enable/disable double opt-in for?select pages AND select forms?of your preference. There are also some updates to action descriptions/copy to make it clearer.
Why does it matter?
More flexibility to apply double opt-in for certain situations, i.e. if it is mandatory for some countries but not others, you can have select forms in which DOI is used vs other forms in which it is not.
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3. LinkedIn Audience Targeting
What is it?
With LinkedIn targeting, marketers can tailor content to specific audiences. Posts can be targeted based on your followers' profile data such as organisation size, industry, function, seniority, geography, and language preference.
Targeted posts are only actively displayed to members who fit within the target criteria. If that post is shared or reposted, then members outside of the target will be able to see the post.
Why does it matter?
Content is everywhere and businesses with a social media presence must ensure their social content is personalised, targeted and effective.
By applying audience targeting to posts you publish, you can deliver high quality content to any desired segment of your followers. This helps businesses stay relevant in today's noisy and information-overloaded social spaces.
What's new?
Check out some of our recent content on all things HubSpot.
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