HubSpot CRM Features & Benefits. Your Ultimate Guide for 2025

If you're looking for a powerful CRM for your business, you've likely come across HubSpot as a top choice.

In 2024, HubSpot generated an average subscription revenue of $11,447 per customer, and 57% of its users reported increased sales revenue as a key benefit of the platform.

Read our comprehensive guide to explore HubSpot’s features and how it can benefit your business.

What is HubSpot?

HubSpot is?a customer relationship management (CRM) software that provides different marketing, sales, customer service, and content management tools. Companies?use it to get and retain customers.?

HubSpot offers five main products:?

Marketing Hub

• What’s included in the Marketing Hub:
• Lead capture tools with forms, landing pages, and live chat?
• Marketing automation with email workflows and behavioral tracking?
• Email marketing with templates, A/B testing, and segmentation?
• Content management with blog creation, SEO tools, and drag-and-drop editing?
• Social media management with scheduling, monitoring, and analytics?
• Analytics and reporting for website traffic, lead conversion, and campaign performance?

Operations Hub?

• What’s included in the Operations Hub:?
• Programmable automation for business processes?
• Scheduled workflow triggers for automated actions?
• Data health monitoring with duplicate detection and source tracking?
• Bulk duplicate management with AI-powered merging?
• Data formatting tools with AI-powered recommendations?

Sales Hub?

• What’s included in the Sales Hub:?
• Contact and deal management in a centralized database?
• Sales automation for repetitive tasks?
• Email tracking with notifications for opens and clicks?
• Meeting scheduling with integrated calendar tools?
• Document management with tracking and engagement insights?
• Pipeline management with custom deal stages and forecasting?

Service Hub?

• What’s included in the Service Hub:?
• Ticketing system for case tracking and resolution?
• Knowledge base for self-service customer support
• Live chat and chatbot automation for real-time communication
• Customer feedback tools with surveys and NPS tracking
• Customer satisfaction tracking with insights and reports
• Workflow automation for ticket assignments and follow-ups

CMS Hub

• What’s included in the CMS Hub:
• Drag-and-drop website builder for easy page creation
• Customizable themes with pre-built and custom designs
• SEO tools with optimization recommendations and tracking
• Content staging for testing and previewing changes
• Multi-language support for localization
• Adaptive testing with AI-driven A/B experiments

Many HubSpot tools are free and include the following: CRM, customer support, landing pages, chatbots, email marketing, web analytics tracking, ads management, and much more.

Overall, HubSpot is important for every stage of the customer journey. This CRM can attract visitors, convert them into leads, close deals, and retain customers. HubSpot differs from Salesforce and other CRMs because it is free and offers the vast majority of features. HubSpot also strongly emphasizes content marketing. Now, let’s explore the main HubSpot features and what makes it so unique.

Note! Although HubSpot has a free version, it is important to note that it has a lot of limitations. HubSpot offers view-only seats, allowing users to access reports and dashboards without editing capabilities. These free seats are ideal for high-level managers who need to review CRM data without making changes, ensuring cost-effective and controlled access.

HubSpot CRM Core Features

Let’s dive into the core features of HubSpot CRM and explore how they can benefit your business.

Contact and Lead Management

Strong CRM means you can effectively manage your leads. According to research by Forrester, CRM can help to increase sales by 29%. So, why not use this opportunity?

HubSpot CRM provides a centralized database where businesses can store, track, and manage leads and customers efficiently.

Key benefits

• Store up to 1,000 contacts for free
• Automatically track interactions across email, social media, and calls
• Segment contacts based on custom properties, behavior, and engagement
• View the entire history of emails, calls, and meetings in a single timeline

How does this change your day-to-day life?

With HubSpot CRM, you no longer face scuttered customer data. You have quick access to lead interactions across email, social media, and calls. This means less time searching for information and more time building meaningful customer relationships.

Sales Pipeline and Deal Tracking

HubSpot CRM allows companies to visualize, track, and manage deals through pipeline?stages. It helps with keeping track of sales teams, assisting in quicker closing of deals and maximizing their revenue potential.

Key benefits

• Customizable sales pipeline stages to match business needs
• Customizable interface for easy deal tracking
• Configurable automated follow-ups and reminders for deal progression

How does this change your day-to-day life?

HubSpot CRM helps you close deals faster and better understand what’s going on at different pipeline stages.

Email Tracking and Automation

82% of marketers say that email tracking helps them to increase open rates and even drives 320% more revenue! HubSpot shines in this area, as with its help, businesses can monitor email interactions, automate follow-ups, and personalize outreach.

Key benefits

• Real-time email tracking
• Automated email sequences to nurture leads effectively
• Personalized email templates to improve engagement
• A/B testing for optimizing email performance

How does this change your day-to-day life?

HubSpot CRM can be configured to send automatic notifications when your lead opens an email, clicks a link, or responds. This means you have better engagement and reduced manual workload, as your employees do not need to check everything or constantly guess whether a prospect is interested.

Task and Activity Management

Kissflow report shows that 73% of IT leaders say automation has helped their employees save 10-50% of the time they previously spent on manual tasks. HubSpot CRM keeps teams organized with task and activity tracking to ensure no follow-up is missed.

Key benefits

• Assign and track tasks for sales and customer service teams
• Set up automated reminders for calls, meetings, and follow-ups
• Integration with calendars (Google, Outlook) for streamlined scheduling
• Custom task queues to prioritize daily activities

How does this change your day-to-day life?

You won’t miss anything critical with automatic reminders for calls and meetings. You can easily manage your tasks depending on their importance and urgency. You stay organized and know that high-priority tasks are always addressed first.

Reporting and Analytics

According to the McKinsey report, companies with a data-driven approach are 23 times more likely to acquire new customers. They are also six times as likely to retain them. If you also want to see tendencies and trends related to your business beforehand (to make better decisions), HubSpot CRM can be your best tool to get deep insights.??

Note! With AI-powered reports in HubSpot, you can generate data-driven reports effortlessly, uncovering key patterns without manual analysis.

Key benefits

• Sales performance dashboards to track key metrics
• Lead conversion reports for evaluating campaign effectiveness
• Custom reports on sales, marketing, and service performance
• Revenue forecasting to improve business planning

How does this change your day-to-day life?

You don’t need to wait until somebody makes a report (which could contain errors) and track key performance metrics successfully.

Integration with Other Tools

We bet you are tired of juggling all the apps, switching between platforms, and manually transferring data. Without one centralized place, everything becomes a mess.

The good news is that this problem is easy to solve. Hubspot implementation is a good way to streamline your processes automatically and ensure you have a single and credible source of truth.

Key benefits

• Native integration with Salesforce, allowing smooth data flow
• Sync with Slack for internal team collaboration
• Zapier automation to connect with other business tools
• API access for custom integrations

How does this change your day-to-day life?

There is no longer a need to switch between multiple apps. Everything is organized in one place, and you get timely updates between HubSpot and Salesforce, Slack, or Gmail. This helps to improve collaboration with internal teams.

Marketing and Lead Nurturing

Attracting leads is only half the battle. You need to nurture them effectively to turn them into loyal customers. HubSpot CRM includes built-in marketing tools for lead nurturing, automation, and content marketing. Interact with your customers at the right time and with the right messaging to create meaningful and mutually beneficial interactions.

Key benefits

• Lead scoring and segmentation for better targeting
• Automated workflows for email sequences and follow-ups
• Landing page and form builders to capture leads
• Chatbots and live chat for real-time engagement

How does this change your day-to-day life?

HubSpot CRM helps to make better targeting campaigns. Each information you operate is based on customer behavior and engagement. This leads to higher conversion rates.

Customer Service and Relationship Management

Customer retention is just as important as lead generation. New customers cost 5-25 times more than those you already have. So, why not make the most of this benefit? Improve what you can and see your customers returning again and again.

Key benefits

• Ticketing system for handling customer issues efficiently
• Customer feedback tools to measure satisfaction
• Knowledge base and self-service options
• Automated responses and live chat for real-time support

How does this change your day-to-day life?

Collect customer feedback for improved service. Due to the live chat and automated ticketing, you enjoy faster response times and better visibility into customer interactions.?

What Makes HubSpot CRM Special?

While you’ve already seen how rich this well-known CRM is in features, it’s high time to know more about the benefits of HubSpot.

Read the full article: