HubSpot
HubSpot is a platform provider that brings entire companies together to optimise workflow, information sharing and revenue. Different departments can become integrated, from customer service, to sales, marketing, trading, and senior leadership. This is all with the aim of growing your company ethically and sustainably.
HubSpot?is an American developer and marketer of?software?products for inbound marketing, sales, and?customer service. Hubspot was founded by?Brian Halligan?and Dharmesh Shah in 2006.
Its products and services aim to provide tools for?customer relationship management,?social media marketing,?content management,?lead generation,?web analytics,?search engine optimization,?live chat, and?customer support.
This is easier said than done, you need a large amount of data and overview to begin to get the insights you need to make an effective strategy. This is why HubSpot has four different sections to the platform it provides:
CRM means customer relationship manager. A CRM is a system that you can control your interaction with customers in. As a business scales, it’s important for all information around customers to be stored centrally so all areas of the company can access it. A CRM provides one central place where all leads and customers can be organised.
History
HubSpot was founded by?Brian Halligan?and Dharmesh Shah at the?Massachusetts Institute of Technology?(MIT) in 2006.
The company grew from $255,000 in revenues in 2007, to $15.6 million in 2010. Later that year HubSpot acquired Oneforty, the?Twitter?app store founded by?Laura Fitton. The company also introduced new software for personalizing websites for each visitor.?According to?Forbes, HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees." HubSpot filed for an initial public offering with the?Securities and Exchange Commission?on August 25, 2014, requesting they be listed on the?New York Stock Exchange?under the ticker symbol HUBS.[12]?In July 2017, HubSpot acquired Kemvi, which applies?artificial intelligence?and?machine learning?to help sales teams. The company reported revenues of $1 Billion in 2021.
In February 2021,?Axios?reported that HubSpot would be acquiring The Hustle, a content and email newsletter company focused on small business owners and?entrepreneurs.
Advantages
The CRM is Free
Hubspot is adamant that the CRM will be free forever. Alongside this, you can have unlimited users, which is great if you want to include multiple departments. Other CRM tools can charge per user, which adds up if you have large teams accessing the platform.
Live Chat
Both free and paid users are able to use a chatbot functionality on their websites. It’s simple to set up, use, and manage. Incorporating one is a great way to improve your customer experience for online visitors.
Insights
Automatically, the CRM will track how customers interact with your brand. This is great for providing powerful knowledge around how your customers behave and lets you tailor your activities around when they are most receptive to your brand.
Completely Customizable
Every brand is different and every company functions with a different workflow. The HubSpot CRM lets you customize your platform to match the needs of your brand messaging and internal workflows.
Disadvantages
Lightweight
The CRM is amazing for growing businesses, however businesses with large sales teams might be limited by the capabilities.
Not very flexible
This again ties into the complexity and size of the business that is using it. If a business has a very complex sales process, the CRM might not be able to adjust to the requirements
Basic Reporting
The reports HubSpot provides does have plenty of useful data, particularly if you are using the free variation. However there are some areas that it lacks in depth, such as not reporting on data that HubSpot didn’t collect.
The Hubspot CRM provides a very easy to use and analyse sales pipeline. It gives companies access to a powerful database all for no cost.
FEATURES:
1. Free CRM?
While the?HubSpot CRM?is technically its own standalone feature, it made this list because it’s what makes so many of the marketing hub features function the way they do. The CRM is at the heart of HubSpot — and it’s free.?
2. Landing Pages?
Landing pages?are a critical part of any marketing strategy, and being able to spin them up in no time without needing to loop in designers or developers is a major time saver.?Marketers can choose to design their own templates or use their pre-designed ones. The drag and drop editor makes it easy to move modules around and add text or images for marketers with little to no design or coding experience.?
3. List Segmentation?
In HubSpot, you can create lists, which are groups of contacts in your database that are alike based on criteria that you have dictated. You can group these contacts based on a ton of different things like page views, lead score, interactions with emails, number of interactions, form fills, last activity or any of the properties that you are storing on your contact records.?
4. Email?
An email automation platform is a necessity for marketers, and the fact that HubSpot’s offers so many capabilities while still being inside the same platform as your other marketing tools makes it a no brainer.?
HubSpot’s email feature allows users to send bulk emails that are customized with?personalization?tokens, calls-to-action, links and images. You can also use the tool to test your emails across different email clients and devices prior to hitting send.??
5. Workflows?
Automation?is a beautiful thing for marketers — it makes daily tasks and activities simpler and more intuitive. HubSpot workflows are used to automate tasks like email sends, list building or property filling. This is done through the selection of certain criteria or rules that trigger the action needed.?
6. Paid Ad Tracking?
HubSpot’s ad integration?helps marketers analyze the performance of their Linkedin, Facebook and Google Ads.?
While the tool doesn’t replace your?Google Analytics?account or social profiles for managing the ads entirely, it makes daily performance metrics, maintenance and attribution easier and more digestible — especially for users not fully trained on an ad platform like Google’s.?
7. Social Media Integration and Management
HubSpot integrates with Linkedin, Instagram and Facebook allowing users to connect multiple accounts across platforms, making it easy to plan and schedule posts. Posts can be drafted, edited and scheduled right from inside HubSpot.
It’s important to add that there are limits to the social tools in terms of analytics, tracking and in-app functionality, but the fact that you can schedule and post from inside of HubSpot is a major plus.?
8. Dashboards?
Reporting?is a key function of any marketing team, and typically marketers have to use multiple platforms to be able to report on their entire buying cycle, customers and marketing interactions. But, when your entire team is using HubSpot, you can also do your reporting in the same platform.
领英推荐
Benefits of choosing HubSpot Development career
Centralized Tool
The primary objective of every organization is to hire candidates who can perform multiple tasks. Similar is the case of development. Management always prefers to hire candidates who can handle various tasks at the same time as website development, designing, testing, etc.
Flexibility
Most of us want to work in flexible timings. If you also fall in this category, No Worries! Because working as a HubSpot developer, you will get the opportunity to perform tasks flexibly from anywhere at any time. Therefore, you need not necessarily do coding and website designing while sitting in the office.
Offers user-friendly interface and Easy to use
Another benefit of choosing HubSpot Development as your career option is that it provides a user-friendly interface. If you are a fresher and want to put your step forward in the development world, then HubSpot is the best marketing and development software to start with.
Why go HUBSPOT???????????????
The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales. Basically, your business keeps spinning, you align your entire organization around delivering a remarkable customer experience, and continuously produce happy customers. When you use the inbound methodology as a foundation, the three phases of your flywheel are attract, engage, and delight. By applying force to these three phases, you can provide an amazing customer experience.
What is HubSpot?Not?
HubSpot cannot solve all your sales and marketing problems if you’re expecting to just use the software to bring in visitors and convert leads to sales. Although it does brand itself as an all-in-one solution to marketing, sales, and customer service (and it can accomplish all those things), it is generally best used in a software integration model where your business finds a need for it to fill and incorporates it into your everyday routine to fill that specific need.
What Does HubSpot Actually Do (What is It Used For)?
HubSpot can either be an all-in-one platform to address marketing, sales, and customer service, or it can be used for specific purposes. For example, you might only need to use the automated email features with the ability to track who opens them, or you might use it to augment sales tracking. Perhaps you need a live chat for business hours and an automated chat bot for when nobody is working, such as late at night or weekends. However you decide to use it is up to you, as we examine in closer detail below.
Social Media Marketing
Features include the ability to schedule social media posts to publish at peak times to reach your customers, monitor talk of your brand and related conversations, and automatically track engagements.
Content Management
This allows you to manage all your online content in one place, with features that include creating and editing blog posts, site and landing pages, and emails. You can choose from pre-built templates or build your own.
SEO and On-Page Optimization
Features include planning a content strategy based on key topics designed to help you rise in popular search engines, as-you-type optimization that assists you with relevant advice while you’re creating new content, and the ability to measure SEO with integrated analytics
Forms
With HubSpot you can add embedded, pop-up, or collected forms to a webpage. You can also track activity in your account so you can easily collect contact details. HubSpot makes form building fast and easy.
Conversion Optimization
This removes the guesswork that otherwise might go into your decision making process. HubSpot gives you real, hard data on how visitors react to your creations or changes. It gives you the ability to gain insight into what your visitors actually like.
Email Marketing
Some of the features in this area include the ability to create email templates to wow your customers, with personalized subject lines created automatically and customized content for different recipients. You can also run tests on your efforts to help improve click throughs.
Web Analytics
This provides you with insight into your customer’s entire journey through the process to analyze what marketing is working the best for you and your plans. You get full visibility into the success of your website, individual pages and overall marketing impact.
Landing Pages
Features of HubSpot landing pages include the ability to launch?landing pages that are optimized?to view and utilize on any device, adding optimized forms in a single click, and the freedom to automatically adjust content depending on who is viewing the page.
Customer Support
Features of the customer support platform include automation and routing, a knowledge base, team email, live chat, conversational bots, reporting, and customer-goals tracking.
Contact Management
This means building views and also running automated actions, which allow you to manage all your contacts and data in one place.
Reporting
The reporting features are vast and varied. You can build reports on all sorts of web analytics and traffic analysis, and there is also a dashboard where you can see detailed metrics on sales activity. You can then use this data to know where your business might need improvement.
How Does HubSpot Differ from Salesforce or Any Other CRM?
Although HubSpot allows some integration with Salesforce and other platforms, the two are very different animals. HubSpot began with a?focus on marketing automation, while Salesforce is strictly a CRM.
Ultimately, the difference between HubSpot and other marketing software is in the toolset. HubSpot has a myriad of tools, as discussed above, designed for:
If you are looking for a CRM application that creates an organized structure and enhances your sales process with automatic information on your leads, HubSpot is a strong contender. It's free, quick to learn and easy to use.
With intuitive features, you can focus on closing deals rather than organizing them. HubSpot CRM’s strength lies on inbound marketing, and its?core features?can match and even surpass other paid CRM applications all for free.