HubSpot is a well-known CRM, marketing automation, and customer service platform. While it's a powerful all-in-one tool, many businesses find its pricing structure, feature limitations in the free plan, and scaling challenges to be a dealbreaker.
Fortunately, there are several alternatives to HubSpot that offer robust functionalities, better pricing models, and superior customization for businesses of all sizes.
In this article, we’ll explore the best HubSpot alternatives and competitors and explain the advantages these platforms have over HubSpot.
Whether you're looking for a cheaper HubSpot alternative, a free HubSpot alternative, or a platform with more specific features, there’s something here for every business type.
10 Best HubSpot Alternatives and Competitors [Free & Paid]
1. GoHighLevel
GoHighLevel stands out as the most sophisticated and best HubSpot alternative. It's known for its robust marketing automation and CRM capabilities designed specifically for marketing agencies and small businesses.
This platform offers complete white-label solutions, making it ideal for agencies that need to rebrand the software as their own.
- All-in-One Solution: Includes funnel building, website creation, and sales pipelines.
- SMS and Email Marketing: Advanced text and email automation with customizable workflows.
- White-Labeling: Completely white-label software for businesses that want to offer GoHighLevel under their own branding.
- Call Tracking and Recording: Track calls and automate follow-up actions to enhance lead nurturing.
- Membership Sites: Create and manage membership sites directly within the platform.
- Appointment Scheduling: Integrated calendar system with automatic reminders for clients.
Advantages of GoHighLevel Over HubSpot:
- White-labeling capabilities, making it perfect for agencies that need their own branded CRM solution.
- Integrated funnel and website builders, eliminating the need for additional software like WordPress or ClickFunnels.
- Better SMS marketing automation, which HubSpot lacks as part of its core offering.
- Affordable pricing for marketing agencies, with a focus on all-in-one tools at a fraction of HubSpot's cost.
- Dedicated client management features, including the ability to create sub-accounts for client tracking.
- Agency Starter Account: $97/month.
- Agency Unlimited Account: $297/month.
- Agency Pro: $497/month
- Comprehensive marketing automation suite.
- Excellent for agencies and small businesses.
- White-label customization.
- Affordable compared to HubSpot.
- Funnel and website building tools included.
- Steeper learning curve due to its extensive features.
- Customer support may not be as robust as HubSpot’s.
2. Systeme.io
Systeme.io is an emerging all-in-one marketing platform that provides small businesses and entrepreneurs with everything they need to run an online business.
It's a fantastic HubSpot alternative for those seeking affordable automation software that integrates sales funnels, email marketing, and CRM in a simple interface.
- Sales Funnel Builder: Intuitive drag-and-drop builder for creating high-converting funnels.
- Email Marketing: Native email marketing tools with automation, list management, and tagging.
- Online Courses and Memberships: Build and manage online courses without extra plugins or third-party tools.
- Affiliate Program Management: In-built affiliate marketing tools to help manage and scale affiliate networks.
- Automation Rules: Set up complex workflows to trigger emails and actions based on user behavior.
- Blogging Capabilities: Built-in blogging features for content marketing.
Advantages of Systeme.io Over HubSpot:
- More affordable pricing, with all essential features included in lower-tier plans.
- Built-in affiliate program management, which is a paid add-on with HubSpot.
- Comprehensive funnel building features available in all plans.
- Integrated online course and membership management, without needing third-party tools.
- All-in-one solution for digital marketers and entrepreneurs with fewer dependencies on other apps.
- Free Plan: Includes 2,000 contacts and unlimited emails.
- Startup Plan: $27/month.
- Webinar Plan: $47/month.
- Unlimited Plan: $97/month.
- Extremely affordable for small businesses.
- Funnel building and email marketing tools.
- No additional costs for membership and course management.
- Easy-to-use interface.
- Unlimited emails even on the free plan.
- Fewer CRM features than HubSpot.
- Basic reporting and analytics tools.
3. GetResponse
GetResponse is one of the best HubSpot alternatives for small businesses seeking an email marketing-centric platform with CRM and automation features.
With powerful automation workflows and an intuitive interface, GetResponse makes it easier to manage your marketing campaigns and customer relationships.
- Email Marketing: Advanced email marketing tools with autoresponders, list segmentation, and A/B testing.
- Landing Page Builder: Create high-converting landing pages without coding skills.
- Sales Funnel Builder: Manage sales funnels from start to finish, including opt-in forms, thank-you pages, and purchase pages.
- Webinars: In-built webinar hosting, which HubSpot doesn’t offer as part of their core plans.
- Automation Workflows: Design complex marketing automation workflows using their drag-and-drop builder.
- E-commerce Integration: Sync your store with GetResponse to track and manage customer behavior.
Advantages of GetResponse Over HubSpot:
- Built-in webinar hosting, which HubSpot lacks even in its paid plans.
- More affordable pricing, especially for smaller teams or solo entrepreneurs.
- Better email marketing tools, with stronger list segmentation and advanced autoresponders.
- Integrated e-commerce features, making it easier to manage product sales.
- Sales funnel builder included without needing additional tools or expensive packages.
- Free Plan: Free for up to 500 contacts.
- Email Marketing Plan: $19/month for 1,000 contacts.
- Marketing Automation Plan: $59/month for 1,000 contacts.
- E-commerce Marketing Plan: $119/month for 1,000 contacts.
- Affordable and scalable pricing.
- Strong email marketing capabilities.
- Webinar and e-commerce tools included.
- User-friendly interface.
- Advanced marketing automation workflows.
- Limited CRM features compared to HubSpot.
- The free plan is limited to basic features.
4. Monday.com
Monday.com is a versatile project management and CRM tool that works as an excellent alternative to HubSpot.
Known for its customizable workflows and visually intuitive dashboards, Monday.com provides businesses with an all-in-one platform for managing leads, tracking customer interactions, and automating sales processes.
- Customizable Workflows: You can tailor workflows to fit your specific business needs, from lead management to post-sale interactions.
- Visually Intuitive Dashboards: Create visually engaging dashboards to track the performance of your team, sales, and customer interactions.
- Collaboration Tools: Enable teams to communicate effectively, track project progress, and assign tasks, enhancing productivity across departments.
- Automations: Set up automations to notify team members about task updates, deadlines, and new leads.
- Lead Management: Helps track the status of leads, including potential revenue and communication history, providing a 360-degree view of the sales pipeline.
- Integrations: Monday.com integrates with numerous third-party tools like Slack, Zoom, Microsoft Teams, Google Workspace, and more.
- Template Library: Offers ready-made templates for various business workflows, including CRM and project management.
Advantages of Monday.com Over HubSpot:
- Highly customizable workflows allow businesses to tailor the platform exactly to their sales processes.
- More affordable pricing, especially for small businesses and startups.
- Visually intuitive dashboards offer better visualization of sales and team performance.
- Flexible automations that don’t require coding skills, making it easier to set up notifications, reminders, and lead follow-ups.
- Team collaboration features integrated into CRM, allowing seamless communication between marketing, sales, and project management teams.
- Individual Plan: Free for up to 2 users.
- Basic Plan: $10/month per user.
- Standard Plan: $12/month per user.
- Pro Plan: $20/month per user.
- Enterprise Plan: Custom pricing.
- Flexible customization of workflows.
- Visual, easy-to-use interface.
- Strong integration capabilities with third-party tools.
- Affordable for small businesses.
- Robust team collaboration features.
- Lacks built-in email marketing features compared to HubSpot.
- Advanced automations may require higher-tier plans.
5. Salesflare
Salesflare is a robust CRM tool built specifically for small and medium-sized businesses that focus on B2B sales.
It simplifies customer relationship management through automation and streamlined workflows, making it a top HubSpot competitor for those who need a simple yet effective tool.
- Automated Data Entry: Salesflare automatically logs and enriches customer data by pulling information from emails, social media, and web activity.
- Lead Tracking: Helps businesses track customer interactions and opportunities across multiple touchpoints.
- Task Management: Automatically creates tasks based on customer activity and pipeline progression.
- Email Integration: Seamlessly integrates with Gmail and Outlook to automatically log and track communication.
- Contact Management: Aggregates customer data from emails, meetings, and social media to create detailed contact profiles.
- Sales Pipeline Tracking: Provides an overview of leads, tracking each step of the sales process.
- Mobile App: Access CRM data on-the-go with the fully functional mobile app.
Advantages of Salesflare Over HubSpot:
- Automated data entry, which reduces manual input and human error in managing contacts and leads.
- Simplified CRM interface, which is easier to use for smaller sales teams.
- Better for small B2B businesses that don’t need complex marketing features.
- No need for manual tracking of customer interactions—Salesflare gathers this data automatically.
- More affordable plans compared to HubSpot’s Marketing and Sales Hub.
- Growth Plan: $29/user per month.
- Pro Plan: $49/user per month.
- Enterprise Plan: $99/user per month.
- Automates most CRM processes, saving time.
- Intuitive interface and simple to use.
- Excellent for small B2B businesses.
- Powerful email and contact integration.
- Affordable compared to HubSpot.
- Limited marketing automation features.
- Not as feature-rich for large-scale enterprises.
6. Vendasta
Vendasta is an all-in-one platform designed for marketing agencies that want to offer white-label services to local businesses.
It's a great platform for agencies that are looking to offer rebranded services to their clients.
- White-Label CRM: Agencies can rebrand Vendasta’s CRM and sell it as their own service.
- Reputation Management: Helps businesses monitor their online reputation across various platforms.
- Lead Generation Tools: Offers powerful tools to help businesses generate and nurture leads.
- Task Automation: Automates marketing, sales, and task management processes to reduce manual workloads.
- Customizable Sales Pipelines: Track and manage leads through customizable sales pipelines.
- E-commerce Integration: Supports e-commerce for agencies that work with online stores.
- Team Collaboration Tools: Enables seamless communication between team members working on the same client projects.
Advantages of Vandesta Over HubSpot:
- White-labeling capabilities for agencies looking to offer their own branded CRM.
- Better reputation management tools, particularly for local businesses.
- Stronger lead generation features tailored for agencies.
- More affordable pricing for agencies that need a full suite of services.
- Enhanced automation tools designed to streamline operations for marketing agencies.
- Essentials Plan: $42/month per user.
- Professional Plan: $84/month per user.
- Advanced Plan: $126/month per user.
- Perfect for marketing agencies with white-label needs.
- Comprehensive lead generation tools.
- Strong reputation management features.
- Affordable for agencies with local business clients.
- Customizable sales pipelines and workflows.
- Limited integration options compared to HubSpot.
- Lacks the extensive marketing automation tools that HubSpot offers.
7. Keap (Infusionsoft)
Keap, formerly known as Infusionsoft, is a leading CRM and marketing automation tool designed specifically for small businesses.
It’s a solid alternative to HubSpot for businesses that prioritize automation and CRM integration to streamline their customer relationships and marketing efforts.
- Email Marketing Automation: Automate customer communications with triggered email campaigns.
- Appointment Scheduling: Integrated booking system that syncs with the CRM and automates follow-ups.
- Customizable Pipelines: Track leads through tailored sales pipelines, from first contact to close.
- Sales Automation: Automatically assign tasks, follow-up reminders, and customer communications based on sales activity.
- Landing Page Builder: Create landing pages with built-in forms for lead generation.
- Payment Processing: Accept payments and manage invoices directly within the platform.
- CRM and E-commerce Integration: Manage sales, customer data, and payments all in one place.
Advantages of Keap Over HubSpot:
- Stronger email marketing automation, particularly for small businesses.
- In-built payment processing, which HubSpot doesn’t offer in its CRM.
- Easier integration with e-commerce tools, making it ideal for businesses with online stores.
- Automated appointment scheduling directly within the CRM.
- Pro Plan: $149/month for 500 contacts.
- Max Plan: $199/month for 500 contacts.
- Excellent marketing automation for small businesses.
- Built-in payment processing and invoicing.
- Appointment scheduling integrated into the CRM.
- Customizable pipelines for lead tracking.
- Strong email marketing features.
- More expensive than HubSpot for larger teams.
- Some features may feel limited for more advanced marketers.
8. Zoho CRM
Zoho CRM is a comprehensive platform designed to manage customer relationships and automate marketing tasks.
It provides a wide range of tools for businesses of all sizes and stands out as one of the best HubSpot alternatives for those looking for an affordable yet robust CRM solution.
Zoho CRM integrates seamlessly with other Zoho products, making it a perfect choice for businesses that want a complete suite of business tools under one roof.
- Omnichannel Communication: Communicate with customers through various channels including email, social media, live chat, and telephony, all from a single interface.
- Sales Force Automation: Automate repetitive sales tasks like follow-up emails, reminders, and lead assignments to improve efficiency.
- Analytics and Reporting: Provides advanced analytics, customizable reports, and dashboards to help businesses track performance and make data-driven decisions.
- Lead and Contact Management: Organize leads and customer data in a centralized place with options for segmentation and tagging.
- AI-Powered Sales Assistant (Zia): Zia, the AI-powered assistant, provides predictions and recommendations to improve sales performance.
- Workflow Automation: Automate workflows and repetitive tasks, ensuring faster operations and minimizing manual intervention.
- Customization Options: Customize modules, layouts, and fields to meet your specific business requirements.
Advantages of Zoho CRM Over HubSpot:
- Much more affordable pricing for small businesses and startups.
- Omnichannel communication, allowing businesses to reach customers across multiple platforms.
- Better for businesses already using the Zoho suite of tools like Zoho Books, Zoho Projects, and Zoho Mail.
- AI-driven sales assistance with Zia, which offers predictive insights and recommendations.
- Highly customizable workflows that are easy to set up, even for non-tech users.
- Free Plan: Available for up to 3 users.
- Standard Plan: $14/user per month.
- Professional Plan: $23/user per month.
- Enterprise Plan: $40/user per month.
- Ultimate Plan: $52/user per month.
- Affordable, with a free plan available.
- Strong omnichannel communication capabilities.
- Advanced AI-powered sales assistant.
- Seamless integration with other Zoho products.
- Highly customizable to meet specific business needs.
- Can be overwhelming for users unfamiliar with Zoho's ecosystem.
- Some advanced features are only available in higher-tier plans.
9. ActiveCampaign
ActiveCampaign is a powerful CRM and marketing automation platform known for its advanced automation features.
It offers an all-in-one solution for email marketing, sales automation, and customer relationship management, making it a compelling alternative to HubSpot for small and medium-sized businesses that want more control over their marketing and sales processes.
- Advanced Automation Builder: ActiveCampaign's visual automation builder allows businesses to create complex workflows for marketing and sales processes.
- Email Marketing and Campaign Management: Manage email campaigns, segmentation, and personalization with ease.
- Lead Scoring: Assign scores to leads based on interactions and behaviors, helping prioritize follow-up actions.
- CRM Integration: Integrate the CRM with email marketing tools, allowing seamless communication with leads and customers.
- Sales Automation: Automate tasks like sending follow-up emails, updating lead information, and triggering actions based on customer behavior.
- Split Testing: Run A/B tests on email campaigns and automations to determine what strategies work best.
- Customer Experience Automation (CXA): Focuses on providing personalized customer experiences across multiple touchpoints.
Advantages of ActiveCampaign Over HubSpot:
- More flexible automation builder, making it easier to set up complex workflows.
- Superior email marketing capabilities, including automation, segmentation, and A/B testing.
- More affordable for businesses looking for robust marketing automation without paying for HubSpot’s higher-tier plans.
- Better lead scoring capabilities, with highly customizable parameters.
- Focus on customer experience automation, which integrates marketing, sales, and service for a seamless experience.
- Lite Plan: $29/month for up to 500 contacts.
- Plus Plan: $49/month for up to 1,000 contacts.
- Professional Plan: $149/month for up to 1,000 contacts.
- Enterprise Plan: Custom pricing.
- Powerful marketing automation features.
- Robust email marketing capabilities.
- Flexible lead scoring options.
- A/B testing for email and automation campaigns.
- Competitive pricing for small and medium-sized businesses.
- The learning curve for the advanced automation builder.
- Limited customer support on the lower-tier plans.
10. Pipedrive
Pipedrive is a sales-focused CRM platform designed to help businesses streamline their sales processes.
Known for its easy-to-use interface and customizable pipelines, Pipedrive is an excellent alternative to HubSpot for teams that primarily need a CRM to manage and optimize their sales operations.
- Sales Pipeline Management: Easily visualize and manage your sales pipeline, from lead generation to deal closure.
- Automation and Workflow Customization: Automate repetitive tasks and workflows to improve sales efficiency.
- Email Integration: Pipedrive integrates with Gmail and Outlook, allowing users to send, receive, and track emails directly from the platform.
- Activity Reminders: Set automatic reminders for follow-ups and meetings to ensure no lead falls through the cracks.
- Lead Generation Tools: Capture leads through customizable web forms and manage them directly within the CRM.
- Analytics and Reporting: Generate reports on sales performance, lead conversions, and deal progress.
- Mobile App: Access your sales pipeline and CRM data on the go with a fully functional mobile app.
Advantages of Pipedrive Over HubSpot:
- More user-friendly interface, especially for teams focused solely on sales.
- Highly customizable sales pipelines that can be tailored to fit specific sales processes.
- Affordable pricing, particularly for small businesses and startups.
- Better sales-focused tools that prioritize pipeline management and deal tracking.
- Simpler setup process, allowing businesses to get started without extensive onboarding.
- Essential Plan: $14.90/user per month.
- Advanced Plan: $27.90/user per month.
- Professional Plan: $49.90/user per month.
- Enterprise Plan: $99/user per month.
- Excellent for sales teams needing a simple CRM.
- Customizable pipelines for easy sales management.
- Affordable for small and medium-sized businesses.
- Strong email and calendar integration.
- Intuitive mobile app for on-the-go access.
- Lacks advanced marketing automation features.
- Limited integration options compared to HubSpot.
Frequently Asked Questions (FAQs)
Why should I consider a HubSpot alternative?
Many businesses find that HubSpot’s pricing or feature set does not align with their specific needs. There are alternative platforms that offer more customization, better pricing, and additional features like project management and funnel building, which can be more beneficial depending on your business type.
What is the best free alternative to HubSpot?
Systeme.io and Zoho CRM both offer robust free plans with essential features like contact management and email automation, making them ideal for small businesses or startups on a budget.
Which CRM is better for small businesses, HubSpot or GoHighLevel?
GoHighLevel is a better choice for small businesses that focus on marketing agencies or need all-in-one solutions, as it includes white-labeling, funnel building, and advanced marketing automation at a lower cost than HubSpot.
Is there an alternative to HubSpot for marketing automation?
GetResponse and ActiveCampaign are excellent alternatives for businesses focused on marketing automation, offering advanced tools for email marketing, landing page creation, and automation workflows.
Can HubSpot alternatives integrate with other software tools?
Yes, most HubSpot alternatives, such as Monday.com, Pipedrive, and Zoho CRM, integrate seamlessly with popular tools like Slack, Google Workspace, and Outlook, ensuring smooth workflows.
What’s the best alternative to HubSpot for project management?
Monday.com and Insightly stand out as alternatives that blend CRM with strong project management capabilities, making them suitable for businesses that need to track projects alongside customer relationships.
Which alternative to HubSpot has the best customer support?
Zoho CRM and Keap are known for their excellent customer support, offering 24/7 assistance and a wide array of resources, including tutorials and webinars, to help users get the most out of their software.