HubSpot Alternatives: The 7 Best Tools to Try

HubSpot is a powerful lead generation and marketing automation tool, but many users find its pricing structure restrictive and expensive.

One GetApp reviewer put it bluntly: "EXPENSIVE. Luckily, I knew what to do, but paying $36,000 a year was a lot."

Here’s why businesses seek HubSpot alternatives:

·?????? Escalating Costs: HubSpot’s pricing increases as you grow. Need more contacts? That’s an extra charge. Want advanced automation, reporting, or segmentation? You’ll need to upgrade to higher-tier plans.

·?????? Locked Commitment: Some users report that HubSpot has annual contracts and you have to pay for the complete period even if you terminate early

·?????? Contact Limits: Lower-tier plans cap the number of contacts you can manage. Exceeding those limits triggers data overage fees, making scaling costly.

·?????? Complexity: HubSpot offers extensive features, but that also means a steep learning curve. New users often struggle to master its workflows, requiring significant time or external training.

·?????? Customization Barriers: Some users report that HubSpot’s lower-tier plans offer limited design and form customization, restricting their ability to create a fully branded experience.

For businesses looking for affordable, flexible lead generation tools, there are plenty of HubSpot alternatives that offer similar (or even better) features—without the hefty price tag.

In this post, I’ll explore top HubSpot alternatives that can help you generate leads and automate marketing.

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HubSpot Alternatives: The 7 Best Lead Generation Tools to Try

·?????? Leadsmate AI

·?????? LinkedIn Sales Navigator

·?????? Instapage

·?????? Clickfunnels

·?????? Salesforce

·?????? Sharpspring

·?????? Keap

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I’m kicking things off with Leadsmate AI.

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LeadsmateAI

LeadsMate AI is a HubSpot alternative powered by artificial intelligence. It automatically finds potential customers across platforms like Google, LinkedIn, Facebook, and domain databases.

Users can specify criteria like industry, location, and job title to get high-quality leads in seconds.

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What Is Unique About Leadsmate AI?

Most lead generation tools simply collect contact information, but LeadsMate AI goes further.

It uses three powerful AI mechanisms to ensure every lead is worth your time.

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It Identifies Prospects Who Are Ready To Buy.

The key innovation is the Intent Matrix?, an AI system that analyzes data from Google, LinkedIn, and Facebook to identify prospects who are ready to buy.

It tracks digital signals like keyword searches, post engagement, profile updates, and group activity—clues that traditional tools overlook.

By capturing these signals, LeadsMate AI helps you focus only on high-intent prospects, saving time and increasing your chances of closing deals.

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It Gives You Accurate And Up-To-Date Data

Another feature, The Truth Filter?, eliminates outdated contact lists by verifying lead information in real time.

It cross-checks multiple data sources to ensure email addresses, phone numbers, job titles, company positions, and decision-making authority are accurate and up to date.

This guarantees you’re always reaching the right prospects with reliable information.

Once you activate Leadsmate AI, its AI-driven engine starts identifying, engaging, and qualifying leads automatically—without any manual input.

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It Tracks Real-Time Buyer Intent Signals

Unlike traditional lead generation tools that rely on static databases or cold outreach, Leadsmate AI continuously analyzes real-time buyer intent signals across multiple digital channels.

As a result:

? It identifies high-intent prospects before they even enter your sales funnel.

? AI-powered conversations warm up leads and qualify them instantly—without human intervention.

? Personalized outreach is fully automated, adapting messaging based on real-time interactions.

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Who It’s For

·?????? Freelancers: You can use it to offer professional lead generation services to clients and expand your business without investing in multiple tools

·?????? Digital Marketers: You can use it to run targeted, data-driven campaigns to reach the right audience

·?????? Marketing Agencies: Use it to manage unlimited campaigns and clients

·?????? Small Businesses: You can use it to grow your customer base by finding high-quality leads and automating follow-ups at an affordable cost

·?????? Coaches & Consultants: Use it to keep your clients engaged and informed with personalized follow-up emails and automated coaching sequences

·?????? Real Estate Professionals: You can use it to send targeted property listings and updates to prospects

·?????? Recruiters & Staffing Agencies: Use it to find and reach out to potential job candidates across multiple platforms

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Example of How a Digital Marketer Can Generate Leads Faster with Leadsmate AI vs. HubSpot

Imagine a digital marketer running a Facebook ad campaign to capture leads for an online course. Their goal is to convert ad clicks into sign-ups for a free webinar, which serves as a funnel for selling the course.

With Leadsmate AI, the marketer can streamline the entire process:

The AI instantly identifies high-intent prospects based on real-time engagement signals from the ad and website visits.

The AI-powered chatbot engages visitors immediately, answering questions and guiding them to register—without requiring manual follow-ups.

If a visitor starts filling out the sign-up form but doesn’t complete it, the AI triggers an automated, personalized email within minutes, increasing the chances of conversion.

The marketer can see which leads are the most promising with real-time AI scoring, allowing them to focus on the highest-value prospects.

This entire process happens automatically, saving the marketer hours of work and increasing conversion rates effortlessly.

In short, Leadsmate AI doesn’t just help businesses find leads—it ensures they engage with the right prospects at the right time with minimal effort.

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The Slower, Manual Process with HubSpot

Using HubSpot, the same marketer faces more manual steps:

They must set up static lead scoring rules, which don’t adjust dynamically based on real-time engagement.

Leads who visit the site but don’t register won’t get immediate outreach unless the marketer manually creates an email workflow with pre-set conditions.

Chatbot functionality exists but requires additional setup and lacks the AI-driven qualification that Leadsmate AI provides.

If a lead shows interest but doesn’t convert, the marketer has to manually segment and nurture them, making follow-ups more time-consuming.

With HubSpot, the process is slower, requiring more manual intervention and technical setup.

In contrast, Leadsmate AI automates lead generation with AI-driven personalization and real-time engagement tracking—helping digital marketers generate more leads faster, with less effort.

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LeadsMate AI vs. HubSpot: Similar Features

Both Leadsmate AI and HubSpot offer essential lead generation features, including:

·?????? Automated email marketing for lead nurturing.

·?????? Lead scoring to prioritize high-potential prospects.

·?????? CRM integration to streamline sales workflows.

·?????? Landing page builders for capturing leads.

·?????? Analytics and reporting to track campaign performance.

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How Leadsmate AI Is Different Than HubSpot

However, Leadsmate AI provides additional AI-driven features that streamline lead generation more effectively:

·?????? Real-time AI lead identification: Unlike HubSpot, which relies on static lead scoring, LeadsmateAI continuously monitors intent signals to identify high-intent prospects instantly—eliminating the need for manual scoring updates.

·?????? AI-powered personalized outreach: HubSpot users must set up complex workflows for email automation, while Leadsmate AI dynamically adapts messaging based on real-time engagement, ensuring better conversion rates with less manual effort.

·?????? Automated lead qualification chatbots: Leadsmate AI engages prospects instantly via AI chatbots that qualify leads without human intervention. HubSpot requires manual lead follow-ups or additional integrations for similar functionality.

With these AI-driven capabilities, Leadsmate AI reduces time spent on lead management, improves lead quality, and increases conversion rates—offering a more efficient alternative to HubSpot.

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If you want to see how you can use Leadsmate AI to simplify lead generation, sign up now.

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HubSpot Alternatives: 5 Other Features Leadsmate AI Has That HubSpot Doesn't Have

Here are five features that LeadsMate AI offers, which are not present in HubSpot:

·?????? Real-Time Lead Updates: Users receive immediate notifications and updates on lead activities, ensuring timely follow-ups and engagement.

·?????? WhatsApp Automation: LeadsMate AI includes tools for automating WhatsApp communications, enabling businesses to engage with leads directly on the platform.

·?????? PRO Email Templates: LeadsMate AI provides a collection of professionally designed email templates, streamlining the process of creating effective email marketing campaigns.

·?????? Bulk Lead Import & Export: The platform allows users to import and export large volumes of lead data efficiently, facilitating seamless data management and integration with other systems.

·?????? GDPR & Compliance Management: The platform offers tools to manage and ensure compliance with data protection regulations, such as GDPR, helping businesses handle customer data responsibly.

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LeadsMate AI? vs. HubSpot: Pricing Comparison

Pricing is another area where LeadsMate AI and HubSpot have significant differences.

Unlike HubSpot and other traditional lead generation tools that require recurring subscription fees, LeadsMate AI operates on a cost-effective one-time payment model.

Leadsmate AI offers different pricing plans, giving users access to all the essential lead generation tools without ongoing costs.

·?????? Unlimited Email Marketing Pro:? $62.28

·?????? Leadsmate AI Pro Platinum: $65.61

·?????? Leadsmate AI Unlimited WhatsApp Marketing Pro: $67

·?????? Leadsmate AI Agency Platinum: $277??

·?????? Leadsmate AI Bundle Commercial: $293????

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All plans include a 30-day money-back guarantee. NO questions asked.

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In contrast, HubSpot follows a tiered subscription model, starting with a free plan but quickly escalating in price.

·?????? The Starter plan is $20 per month, while the Professional plan jumps to $890 per month—plus a mandatory $3,000 onboarding fee.

·?????? For enterprise users, costs reach $3,600 per month, with an additional $7,000 onboarding fee.

·?????? HubSpot Sales Hub Enterprise $150 per seat per month, this plan includes features like predictive lead scoring.

·?????? HubSpot Service Hub Professional costs $90 per seat per month, plus a one-time onboarding fee of $1,500.

·?????? Service Hub Enterprise: $150 per seat per month, plus a one-time onboarding fee of $3,500.

Let’s break it down.

HubSpot’s Professional plan starts at $890/month for 2,000 contacts and three seats.

If you need more contacts, it’s $250 per 5,000 contacts.

If you need additional users, that’s $90 to $150 per seat per month.

And don’t forget the $3,000 onboarding fee just to set up your account.

In contrast, with Leadsmate AI, you make a one-time payment of $62.28 to $293, depending on the plan. No per-user fees. No recurring costs. No onboarding charges.

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Now, let’s compare costs for a 5,000-contact business over a year.

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HubSpot Professional:

·?????? $1,140/month ($890 + $250 for extra contacts)

·?????? $3,000 onboarding fee

·?????? Total: $16,680 per year (excluding per-user fees)

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Leadsmate AI:

One-time payment of $293 for the bundle plan.

That’s $16,387 saved in just one year!

And the feature gap? HubSpot’s cheaper plans lack automation, predictive lead scoring, and advanced lead generation tools—features only available with Enterprise ($3,600/month, $7,000 onboarding fee).

Leadsmate AI includes unlimited email and WhatsApp marketing, automation, and lead generation tools from day one—without forcing expensive upgrades.

Bottom line? HubSpot’s pricing scales up the longer you use it. In contrast, Leadsmate AI’s pricing stays flat, making it a better long-term investment for businesses that need powerful lead generation without ongoing costs.

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If you want to use Leadsmate AI to simplify lead generation at an affordable price, sign up now.

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LinkedIn Sales Navigator

LinkedIn Sales Navigator is one of the HubSpot alternatives to consider. It’s a premium feature within the LinkedIn platform specifically designed for sales professionals to find leads.

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LinkedIn Sales Navigator vs. HubSpot: Similar Features

Both LinkedIn Sales Navigator and HubSpot provide:

·?????? contact databases to help businesses find potential leads

·?????? lead capture tools to help users gather contact details from potential customers

·?????? lead management features to allow teams to track prospects through the sales funnel

·?????? lead nurturing tools, enabling businesses to engage with leads over time

·?????? contact management features to help you organize and track interactions

·?????? CRM capabilities, allowing users to manage relationships and store customer data

LinkedIn Sales Navigator excels at prospecting directly within LinkedIn's network using advanced search filters to find potential leads based on detailed filters, including job titles, company size, industry, and more. On the other hand, HubSpot provides a comprehensive marketing automation platform with tools for lead nurturing, email campaigns, landing pages, and website analytics.

HubSpot’s differentiators, when compared to LinkedIn Sales Navigator, are their lead qualification to prioritize prospects, customer segmentation to group leads by behavior, and conversion tracking to measure marketing efforts.

While LinkedIn is best for finding and connecting with leads, HubSpot provides end-to-end marketing tools to nurture and convert them.

Note that LinkedIn Sales Navigator doesn’t offer email marketing tools to automate outreach, email management to track responses, and email engagement tracking to monitor interactions, which are features that HubSpot offers.

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LinkedIn Sales Navigator vs. HubSpot: Pricing Comparison

Lastly, another big difference between both tools is pricing.

LinkedIn Sales Navigator offers three main plans:

·?????? Core: Monthly cost $99/month, ?Annual cost $79.99/month (billed annually at $959.8), Annual (save 20%)

·?????? Advanced: Monthly cost $149.99, Annual cost $108.33/month (billed annually at $1,300)

·?????? Advanced Plus: Monthly cost custom pricing, Annual cost starts at $1,600 per seat annually

All plans include a 30-day free trial.

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HubSpot’s pricing looks affordable at first glance. But that’s before you start adding up costs.

Let’s break it down.

LinkedIn Sales Navigator’s Core plan costs $99/month. That’s a flat rate. You can also save 20% by paying annually ($959.80).

Meanwhile, HubSpot’s Sales Hub Professional plan starts at $90 per seat per month.

Sounds cheaper, right?

Until you realize that’s per user.

If you need five seats, that’s $450/month—nearly five times the cost of LinkedIn Sales Navigator.

It gets worse.

LinkedIn Sales Navigator includes key features for prospecting: advanced lead search, InMail credits, and lead recommendations. Even the Core plan has these.

With HubSpot, you need Sales Hub Enterprise ($150 per seat/month) to unlock predictive lead scoring. That’s $750/month for a five-person team.

Want marketing automation? HubSpot’s Professional plan is $890/month for 2,000 contacts. Need more? Add $250 for every extra 5,000 contacts. Plus, there's a $3,000 onboarding fee.

Compare that to Sales Navigator Advanced ($108.33/month billed annually) or even Advanced Plus ($1,600 per seat/year). No hidden fees. No upcharges for extra contacts.

Let’s do the math:

A year of LinkedIn Sales Navigator Core= $959.80.

A year of HubSpot Sales Hub Enterprise for five users= $9,000.

That’s a $8,040 difference.

You could reinvest that in LinkedIn ads, email outreach, or even hiring another sales rep.

Long-term, LinkedIn Sales Navigator isn’t just a good alternative to HubSpot—it’s a no-brainer.

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Instapage

Instapage is a tool that helps businesses create landing pages that turn visitors into customers.

It includes testing features and visitor tracking to improve marketing results.

Instapage also provides ready-made templates designed for better conversions, expert support, and AI-powered content.

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Instapage vs. HubSpot: Feature Comparison

Similar Features

Both Instapage and HubSpot offer:

·?????? lead management

·?????? campaign management

·?????? engagement tracking

·?????? conversion tracking

·?????? campaign segmentation

·?????? contact management

Marketers can track interactions, optimize campaigns, and manage leads on both platforms.

However, HubSpot integrates these features into a broader CRM system, while Instapage focuses on optimizing landing page conversions.

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Lead Generation Capabilities

Instapage is designed specifically for landing page optimization, making it ideal for capturing leads through high-converting pages.

HubSpot, on the other hand, offers a full marketing automation system, including email marketing, CRM, and lead nurturing.

If your goal is purely lead capture, Instapage is a better fit. However, for end-to-end lead management, HubSpot provides a more comprehensive solution.

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Ease of Use

Instapage’s intuitive editor simplifies the process for marketers focused on landing pages, whereas HubSpot’s broader range of tools may require a learning curve.

Instapage offers a drag-and-drop landing page builder, making it easy for users to design and launch high-converting pages without coding skills.

In contrast, HubSpot has a more complex interface, requiring users to navigate multiple tools for email marketing, automation, and lead management.

Instapage is rated 4.6 for ease of use on Capterra, while HubSpot scores 4.3.

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Segmentation, Customizability, and Compatibility

Instapage lacks customer segmentation, a key feature in HubSpot’s marketing automation.

However, Instapage provides real-time analytics, customizable branding, and customizable fields, which HubSpot does not offer. Additionally, Instapage is compatible with macOS, Windows, and Linux, while HubSpot does not support these operating systems.

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Instapage vs. HubSpot: Pricing Comparison

Instapage offers two primary pricing plans:

·?????? Build ?

·?????? Convert

The Build plan is a fixed monthly price of $199.

The Convert plan features custom pricing based on your business needs.

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Features:

???????? Unlimited conversions

???????? 30 published landing pages

???????? 30,000 unique visitors per month

???????? Basic A/B testing

???????? Access to most design templates

???????? Real-time collaboration

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Now, let’s do the math.

A year of Instapage’s Build plan? $2,388.

A year of HubSpot’s Professional plan? $10,680—before adding extra contacts.

A year of HubSpot Sales Hub Enterprise for five users? $9,000.

That’s a $17,292 difference.

And for what?

HubSpot’s cheaper plans lack essential lead-generation features like A/B testing and real-time collaboration—both included in Instapage’s base plan. To get similar features, you’re forced into HubSpot’s higher-tier plans, paying thousands more.

Meanwhile, Instapage gives you everything you need to build and test high-converting landing pages for a fraction of the price.

So while HubSpot’s pricing stacks fees on top of fees, Instapage keeps it simple—and saves you money in the long run.

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Instapage vs. HubSpot: Free Trial and Hidden Fees

Instapage offers a free 14-day trial, but a credit card is required.

HubSpot also offers a 14-day free trial that Includes features like customer relationship management (CRM), email marketing, and campaign automation. However, you don't need a credit card or to commit to a purchase.

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ClickFunnels

ClickFunnels is my fourth pick for this list of HubSpot alternatives. It’s a lead generation platform that helps businesses create custom landing pages and funnels using built-in templates.

Users can build sales pages, email sequences, and lead generation funnels without coding skills.

ClickFunnels helps capture customer details and send follow-up messages through text or notifications.

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ClickFunnels vs. HubSpot: Feature Comparison

While both tools aim to help businesses generate and convert leads, their approaches differ significantly.

ClickFunnels focuses on creating high-converting sales funnels, while HubSpot offers a broader suite of marketing automation tools.

HubSpot includes email management, email marketing, pre-designed email templates, engagement tracking, and event-triggered actions—all essential for nurturing leads.

This distinction makes ClickFunnels more appealing for direct sales-driven businesses, while HubSpot caters to businesses looking for long-term customer engagement through content and email marketing.

ClickFunnels users often need third-party integrations to achieve similar functionality. This makes HubSpot a more comprehensive solution for businesses focused on inbound marketing and automated email campaigns.

However, businesses that prioritize direct sales and conversion-driven funnels may find ClickFunnels’ streamlined approach more effective.

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Ease of Use

ClickFunnels is designed for users who need a simple, effective way to create sales funnels. They simplify lead generation by focusing solely on funnel optimization.

Its drag-and-drop editor, pre-built templates, and automation tools make it easy to build high-converting landing pages.

HubSpot, while offering more marketing features, has a steeper learning curve. Users must navigate various modules for email marketing, CRM, and automation.

Businesses looking for a straightforward solution to capture and convert leads will likely find ClickFunnels easier to use.

ClickFunnels’ drag-and-drop editor has scored higher (9.0 vs. 8.5) on G2.

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Supported Devices: Web and Mobile Access

Both platforms offer mobile-friendly interfaces, but HubSpot provides a dedicated mobile app for CRM and marketing tasks.

ClickFunnels is web-based and works on Windows, Mac, and Linux.

In contrast, HubSpot doesn’t support desktop software and is only accessible via web browsers.

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Landing Page Builder Comparison

ClickFunnels has a stronger landing page builder. The platform provides a vast library of pre-built templates designed for high conversion rates, reducing the need for custom design work.

As at the time of writing, ClickFunnels’ landing page builder had scored 8.9 on G2 compared to HubSpot’s 8.5.

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Lead Generation Features Available in Free Trials

ClickFunnels and HubSpot both offer free trials, but with different limitations.

ClickFunnels provides full access to its funnel-building tools, allowing users to test landing pages, sales funnels, and checkout processes. HubSpot’s free plan includes CRM and email marketing features but lacks advanced automation.

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Hidden Fees, Extra Costs, and Onboarding Fees

ClickFunnels has a straightforward pricing model with no hidden fees. However, users may need additional third-party tools for email marketing and automation.

HubSpot offers a free plan but charges extra for premium features. Some advanced features require upgrading to more expensive plans. HubSpot also has onboarding fees for higher-tier plans, whereas ClickFunnels does not charge onboarding fees.

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ClickFunnels vs. HubSpot: Pricing Comparison

ClickFunnels currently offers two pricing plans:

·?????? Startup: $97 per month

·?????? Pro: $297 per month

Both plans provide unlimited funnels, pages, and contacts.

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Specific features by plan:

Startup Plan ($97/month):

???????? Access to basic funnel building features

???????? Limited custom domains

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Pro Plan ($297/month):

???????? Unlimited custom domains

???????? Advanced features like affiliate management tools

???????? Higher contact limit

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Let’s compare.

A year of ClickFunnels Startup costs $1,164.

A year of ClickFunnels Pro costs $3,564.

A year of HubSpot Professional costs $10,680—before adding contacts.

That’s a $9,516 difference.

And what are you paying for?

HubSpot’s Starter plan lacks key lead-generation features like sales funnels, advanced automation, and A/B testing—features built into ClickFunnels from day one.

To access these on HubSpot, you’ll need to upgrade to the $890/month Professional plan, spending thousands more.

Meanwhile, ClickFunnels gives you everything you need to generate leads and convert customers—without stacking extra fees.

So while HubSpot locks critical features behind expensive upgrades, ClickFunnels delivers a complete sales funnel solution at a fraction of the cost.

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Salesforce

Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses manage customer interactions, improve customer service, and boost sales by providing tools for sales, marketing, service, commerce, and IT teams.

Unlike many traditional CRM systems that require on-premise servers, Salesforce operates entirely on the cloud, offering scalability, accessibility from anywhere, and reduced IT overhead.

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Salesforce vs. HubSpot: Similar Features

Both Salesforce Cloud and HubSpot offer essential marketing automation features, including:

·?????? customer segmentation

·?????? drip campaigns

·?????? email tracking, and

·?????? lead capture

Both platforms also support:

·?????? multi-channel marketing

·?????? list management, and

·?????? engagement tracking

However, their biggest differences lie in usability, implementation, and AI capabilities.

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Ease of Use

HubSpot offers an intuitive interface that allows businesses to launch campaigns without extensive training.

Salesforce, on the other hand, has a steeper learning curve. It requires more time to master, especially for those unfamiliar with CRM and marketing automation tools.

While HubSpot enables businesses to set up their marketing system without external support, Salesforce often requires dedicated administrators or implementation partners, making it less accessible for small businesses.

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Implementation Time

Salesforce can take anywhere from six months to a year to fully implement, depending on the complexity of the setup.

Businesses often need certified partners to customize the platform, adding to the overall cost.

HubSpot, in contrast, offers a faster setup process that does not require developer support, allowing teams to get up and running within days or weeks.

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AI and Automation Capabilities

Salesforce’s AI engine, Einstein, provides more advanced predictive analytics and automation compared to HubSpot’s AI features.

With Einstein, businesses can:

·?????? leverage deep learning models to forecast trends

·?????? automate lead scoring, and

·?????? personalize customer interactions at scale

While HubSpot also incorporates AI into its platform, its capabilities are generally more limited in scope, making Salesforce the better choice for enterprises that prioritize AI-driven insights.

Salesforce also has an advantage in 5 categories: customer journey mapping, real-time analytics, customizable branding, multi-language support, and extensive mobile accessibility.

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Salesforce vs. HubSpot: Pricing Comparison

Salesforce’s pricing for its Sales Cloud and Service Cloud platforms include:

·?????? Starter suite ($25/user/month): Features available include up to 325 users, custom reports, internal knowledge base

·?????? Professional ($80/user/month): Features available include unlimited users, lead scoring, omni-channel routing

·?????? Enterprise ($165/user/month): Features available include advanced pipeline management, AI Einstein, workflows and processes automation

·?????? Unlimited ($330/user/month): Features available include in-depth lead and opportunity scoring, customer interactions and deal health insights, advanced forecasting

·?????? Einstein 1 Sales: ($500/user/month)

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Let’s compare.

Salesforce’s Starter Suite costs $25/user/month and includes core CRM tools, custom reports, and internal knowledge management.

HubSpot’s Starter plan? $20 per seat, but you’re missing key features like automation, advanced reporting, and lead scoring—unless you upgrade.

Need lead scoring and automation? HubSpot forces you into the Professional plan at $890/month (plus a $3,000 onboarding fee). Meanwhile, Salesforce’s Professional plan is $80/user/month and includes unlimited users, lead scoring, and omni-channel routing—for a fraction of HubSpot’s cost.

Let’s do the math.

A 10-user team on Salesforce Professional costs $800/month.

A 10-user team on HubSpot Professional costs $890/month, but that’s just for three seats. Adding seven more? You’re paying $350 extra per month ($1,240 total).

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Annual cost for 10 users:

Salesforce Professional: $9,600

HubSpot Professional: $14,880 (plus the $3,000 onboarding fee).

That’s a $8,280 difference in year one.

And that’s before you hit contact limits. HubSpot’s Professional plan includes 2,000 contacts—need more? It’s $250 per 5,000 contacts. Salesforce, on the other hand, allows unlimited contacts, depending on your storage.

HubSpot might seem affordable at first, but once you factor in seats, contacts, and hidden fees, Salesforce delivers more features for less money over time.

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Sharpspring

SharpSpring is a comprehensive marketing automation and CRM platform that is best suited for small to medium-sized businesses and agencies looking for an affordable, all-in-one solution to manage their marketing and sales funnels.

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Sharpspring vs. HubSpot: Feature Comparison

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Ease of Use

HubSpot is known for its intuitive interface, making it easier for teams to generate leads quickly with minimal training.

SharpSpring, while feature-rich, has a steeper learning curve and may require more time to fully optimize.

However, SharpSpring’s flexibility allows for deeper customization, which advanced users may prefer.

Businesses looking for a plug-and-play solution may find HubSpot more accessible, while those needing tailored lead generation workflows might benefit from SharpSpring’s customization options.

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Integrations

Both platforms offer extensive integrations, but SharpSpring provides more flexibility.

Additionally, both platforms require payment for native Salesforce integration.

HubSpot’s ecosystem is extensive, but it locks users into its own CMS for full functionality, requiring an additional $50–$200 per month. SharpSpring, in contrast, offers universal CMS compatibility without extra fees.

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Customer Support

Customer support is another key differentiator.

HubSpot limits Starter users to email support and charge extra for a dedicated account manager.

In contrast, SharpSpring includes a dedicated account manager and ongoing support as part of its standard package.

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Onboarding Fees

SharpSpring’s onboarding fee of $1,999 is significantly lower than HubSpot’s onboarding fees ($3,000 for the Starter plan and $7,000 for the Enterprise plan).

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Sharpspring vs. HubSpot: Pricing Comparison

SharpSpring (now known as "Lead Gen & CRM" under Constant Contact) primarily offers a tiered pricing structure based on the number of contacts you need, with each plan providing access to the full suite of features, including unlimited users and support;

???????? 1,000 Contacts: Starting at $449/month, ideal for small businesses with a limited contact list.

???????? 10,000 Contacts: Priced at $999/month, suitable for growing businesses with a larger contact base.

???????? 20,000 Contacts: Costs $1,449/month, designed for larger organizations with extensive contact lists.

???????? No Feature Limitations: All plans generally provide access to the full range of SharpSpring features.

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Let’s compare.

HubSpot’s Professional plan costs $890/month for 2,000 contacts and three seats.

If you need more seats, that’s $90 to $150 per additional user per month.

If you need more than 2,000 contacts, that’s $250 per 5,000 contacts—a cost that quickly adds up.

SharpSpring’s pricing is contact-based, not seat-based. At $449/month for 1,000 contacts, it might look expensive upfront. But here’s where it wins:

·?????? Unlimited users (HubSpot charges per seat).

·?????? Full feature access at all pricing tiers (HubSpot locks key tools behind expensive plans).

·?????? No mandatory onboarding fees (HubSpot charges $3,000 to $7,000).

Now, let’s run the numbers for a 10,000-contact business.

HubSpot Professional: $1,390/month ($890 for 2,000 contacts + $500 for 10,000 extra contacts).

SharpSpring: $999/month, all-inclusive.

That’s a $4,692 yearly savings with SharpSpring—before counting extra user costs.

And if you want predictive lead scoring, workflow automation, and advanced reporting, HubSpot forces you into the Enterprise plan ($3,600/month for 10,000 contacts).

SharpSpring gives you all that at $999/month—no upgrades required.

So while HubSpot’s starter price looks cheaper, SharpSpring offers lower long-term costs, unlimited users, and full features at every tier—making it the better deal over time.

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Keap

Keap is the last tool I’ll look at in this list of HubSpot alternatives. It’s a CRM and automation platform for small businesses. It helps businesses with marketing, sales, and customer service.

What it does

???????? Collects data

???????? Creates marketing messages

???????? Manages eCommerce inventories

???????? Automates tasks like email follow-up and team task management

???????? Tracks ROI

???????? Provides customer sales updates

???????? Schedules appointments

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Keap vs. HubSpot: Similar Features

Keap and HubSpot both provide essential marketing automation tools, including:

·?????? customer segmentation

·?????? drip campaigns

·?????? email tracking

·?????? lead capture

·?????? subscriber management

·?????? multi-channel marketing, and

·?????? ROI tracking

However, while their core functions overlap, their execution and pricing structures differ significantly.

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Keap vs. HubSpot: Feature Differences

Keap offers additional customization features that HubSpot lacks, such as:

·?????? customizable branding

·?????? customer journey mapping

·?????? personalization

·?????? workflow automation, and

·?????? real-time analytics

These features allow businesses to tailor their marketing efforts more precisely.

HubSpot, on the other hand, integrates deeply within its ecosystem but requires users to adapt to its structured workflows rather than offering true flexibility.

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Customer Support

Keap provides support across multiple devices, including Android, iPhone, and iPad.

HubSpot’s mobile experience is robust but primarily optimized for web-based use.

Additionally, Keap includes phone and chat support in all plans, whereas HubSpot limits Starter users to email support and requires businesses to upgrade for priority service.

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Keap vs. HubSpot: Pricing Comparison

Keap offers three primary pricing plans:

Ignite plan: Starting at $249/mo (Billed at $2,988/year) (Billed monthly)

·?????? 1500 Contacts Per Month

·?????? Free Trial

·?????? For smaller teams

·?????? 1,500 Contacts

·?????? 2 Users

·?????? 5 Proven Automations

·?????? Unlimited Custom Automations

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Grow plan: Starting at $329.00

·?????? 2500 Contacts Per Month

·?????? Free Trial

·?????? For growing teams

·?????? 2,500 Contacts

·?????? 3 Users

·?????? 10 Proven Automations

·?????? Unlimited Custom Automations

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Scale plan: Starting at $499.00

5000 Contacts Per Month

Contact Us

For larger teams

5,000 Contacts

5 Users

15 Proven Automations

Unlimited Custom Automation

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N.B. If you pay annually, you save 17%.

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Let’s compare.

Let’s take HubSpot’s Professional plan: It starts at $890/month for 2,000 contacts and three seats.

If you need more contacts, that’s $250 per 5,000 contacts per month.

If you need more users, that’s $90 to $150 per user per month.

And there’s a $3,000 onboarding fee just to get started.

Keap’s Ignite plan starts at $249/month for 1,500 contacts, with two users included.

The Grow plan ($329/month for 2,500 contacts) and Scale plan ($499/month for 5,000 contacts) provide more flexibility—without per-user fees.

If you pay annually, you save 17%, lowering costs even further.

Now, let’s compare costs for a 5,000-contact business.

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HubSpot Professional:

???????? $1,140/month ($890 + $250 for extra contacts)

???????? $3,000 onboarding fee

???????? Extra users at $90+ per seat

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Keap Scale:

???????? $499/month, all-inclusive

???????? No onboarding fee

???????? No per-user fees

That’s a $7,692 yearly savings with Keap.

And the feature gap? HubSpot’s lower plans lack automation, predictive lead scoring, and advanced reporting—forcing an upgrade to the Enterprise plan ($3,600/month for 10,000 contacts).

Keap includes unlimited automations at every tier, making it a cost-effective alternative without hidden fees or forced upgrades.

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HubSpot Alternatives: The Best Lead Generation Tool

HubSpot may be a popular lead generation tool, but its high costs can quickly add up—especially as your contact list grows or you need advanced features.

Many businesses find themselves paying thousands of dollars per year, locked into contracts, and still missing essential features unless they upgrade to even pricier plans.

Leadsmate AI eliminates these frustrations. Unlike HubSpot and other alternatives like LinkedIn Sales Navigator, Instapage, Clickfunnels, Salesforce, SharpSpring, and Keap, Leadsmate AI gives you access to powerful lead generation tools with a one-time payment—no recurring fees.

With its Intent Matrix?, Leadsmate AI helps you target leads who are actually ready to buy, ensuring you spend less time chasing unqualified prospects.

Its Truth Filter? cross-verifies lead data in real-time, so you’re not wasting time on outdated or incorrect contacts.

These AI-driven features save you hours of manual work, improve lead quality, and deliver results faster—all at a fraction of HubSpot’s ongoing costs.

Why pay thousands every year when you can get better lead generation for a one-time affordable price?

Start using Leadsmate AI today and find quality leads without the financial strain. Get started now!

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Pricing Disclaimer: The prices and terms mentioned in this blog post are accurate at the time of writing.

However, product prices and terms may change due to promotions, market fluctuations, or retailer updates.

I recommend checking the official website or store for the most up-to-date pricing before making a purchase.

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#hubspotalternatives #leadgenerationtools #contentmarketer #aff