HubSpot AI-Agents - the license to thrill.

Dharmesh Shah, HubSpot's CTO and co-founder, took the stage at INBOUND 2024 to share a captivating and insightful look at the world of AI, its rapid evolution, and its implications for businesses. From personal anecdotes (OK, and dad jokes) to mind-blowing demos, the keynote was a whirlwind of excitement, humor, and valuable information. Let's delve into the highlights and extract some spicy insights for the LinkedIn community. ??

The AI Debrief: Bigger, Better, Faster, Stronger ??

Dharmesh began with a debrief on the AI landscape, emphasizing the breakneck speed at which AI models are evolving:

• Bigger Models: AI models are growing exponentially in size, with larger neural networks and context windows. This translates to enhanced reasoning, writing, and instruction-following capabilities. ??
• Faster Growth: Moore's Law predicted computers would double in power every 18 months. AI models are doubling every six months, fueling the AI excitement. ??
• Diversity of Models: The AI ecosystem is flourishing with multiple highly functional models catering to different tasks. From GPT-4's reasoning prowess to Claude 3.5's writing finesse, businesses have a rich toolkit at their disposal. ??
• Multimodal Support: AI models are now multimodal, supporting images, audio, and video. This "sense of sight" for AI opens new possibilities for agents and applications. ??

Demystifying AI Agents: Software with a Goal ??

Dharmesh then demystified AI agents, defining them as software that utilizes AI and tools to achieve a goal requiring multiple steps. Whether simple or complex, all agents share these traits:

• Use of AI Models: Agents leverage one or more AI models to function. ??
• Access to Tools: Agents interact with tools like the HubSpot Smart CRM to take action on your behalf. ???
• Memory: Agents have memory, allowing them to retain information across tasks, unlike Dharmesh and his refrigerator escapades. ??

Agent.ai: The Professional Network for AI Agents ??

The highlight of the keynote was the unveiling of agent.ai, HubSpot's experimental platform for AI agents. It's a one-stop shop to discover, hire, and build agents across various business functions. Some spicy takeaways:

• Hybrid Teams: Dharmesh envisions a future where human and AI agents collaborate seamlessly within teams. ??
• Agent Builder: This drag-and-drop tool empowers anyone to create agents, democratizing AI development. ???
• The AUI: The Agent User Interface facilitates communication and collaboration between agents, a crucial step towards a thriving agent ecosystem. ??

The New Apps: There's an Agent for That! ?

Dharmesh boldly declared agents as the new apps, predicting thousands of agents will emerge to cater to diverse marketing, sales, and customer service use cases.

• HubSpot's Vision: Similar to Apple's "There's an app for that," HubSpot's vision is "There's an agent for that," fostering a vibrant marketplace where agents and humans connect. ??
• Community-Driven: HubSpot anticipates that most agents will be built by partners and the community, showcasing the power of collaboration. ??

AI's Impact: Amplifying Human Potential ??

Dharmesh addressed the anxiety surrounding AI's impact on jobs, asserting that AI doesn't reduce human value, it raises it.

• Humans + AI = More Value: AI empowers humans to achieve more by automating mundane tasks and freeing up time for creativity and strategic thinking. ??
• The Human Touch: AI may be fast and smart, but it lacks the human experiences that make us unique. Empathy, intuition, and the ability to connect on a deeper level remain irreplaceable human qualities. ??

Conclusion

Dharmesh's keynote was a powerful reminder that we're in the midst of an AI revolution. By embracing AI agents and their potential, businesses can unlock new levels of efficiency, productivity, and growth. ??

• AI is evolving at an unprecedented pace. Stay informed and adaptable. ??
• AI agents are here to stay. Explore how they can benefit your business. ??
• Humans remain invaluable. Focus on leveraging AI to amplify your unique strengths and creativity. ?

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