Huawei Showcases AI-Powered Solutions at Retail Summit 2024 – Revolutionising Luxury, Fashion, and Travel Marketing

Milan, Italy, 5 July 2024 – Huawei and its mobile advertising platform, Petal Ads, participated in a roundtable discussion at the Retail Summit 2024 held in Milan from 3 July to 4 July. The theme of the roundtable was “Purpose and Experience”, and it was moderated by Stefania Saviolo, Professor of Strategy at SDA Bocconi.

Huawei was represented by Alessandro Schintu, Director of Sales & Operations at Huawei Mobile Services, who shared valuable insights on premium user experience and the pivotal role of innovation and AI in shaping it. Schintu emphasised the seamless integration of Huawei's Petal Ads platform and machine learning as key components in connecting partners to Huawei's high-value audience, especially in the retail and luxury brands sectors, as well as tourism.

The Retail Summit 2024 was a gathering of top CEOs and industry leaders, exploring the convergence of artificial intelligence and human touch in retail. The discussions focused on their combined impact on areas such as brand strategy, business models, and consumer engagement. Other leading brands, including Meta and Amazon Shipping, also attended the event, contributing to a rich exchange of ideas and perspectives.

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User Experience: The Core of Huawei’s Mission

From the beginning, Huawei’s mission and aspirations for the future have been about creating a connected, intelligent world, and helping brands reach their target and premium customers through innovative AI solutions.

Huawei has over the years built a holistic ecosystem of devices and services. This includes smartphones, the whole audio sector, tablets, PCs, wearables, and accessories; on top of Smart TV, VR/AR, and electric cars in China, elevating user productivity and efficiency across entertainment, work, and travel. ?

AI, an integral part of Huawei’s ecosystem, learns about consumers’ needs in real time – providing them with the right service, at the right time. For instance, by helping improve the translation and recognition capabilities of camera systems and provide more accurate predictive location-based services.

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How Petal Ads Connects Brands with Premium Users

Huawei's mobile advertising ecosystem Petal Ads bridges the gap between brand advertiser and target audience. The programmatic display platform achieves this by drawing on its ecosystem of high-value users, which includes Huawei’s huge mobile user base.

Companies who partner with Huawei can easily connect directly with these users through innovative technology that places “user experience” at the heart of its design. Especially beneficial to the luxury, fashion, and tourism sector, this enables brands to convey the right message to users, at the right time – increasing the content shown to users and the value-add Huawei brings to its partners.

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Practical Benefits of AI and Predictive Capabilities

Petal Ads boasts machine learning optimisation for advertising campaigns on the platform, allowing it to revamp a campaign in real time, improving results, exposures, and more. This underscores the importance of integrating technology, and the benefits it brings to not only consumers, but also brands. ?

Understanding the challenge that lies in putting together a good holiday itinerary, Huawei has developed AI-driven travel planning tools, able to?deduce the destinations a user is likely to visit. This allows them to show users specific advertisements that are a perfect match for their travel bucket list. Additionally, brands who partner with Huawei can bring to the user’s attention the best destinations and packages tailored to their needs and desires.

For instance, while navigating a city using the Huawei navigation and voice assistant system, Huawei can recommend stores from luxury or fashion brands that are tailored to the user’s profile.