HUAWEI Ads is now Petal Ads

Say hello to a new era in smart advertising.

We are excited to announce the next chapter for HUAWEI Ads platform. Starting in December, HUAWEI Ads will become Petal Ads. Since 2017, the ads team has worked closely with advertising, media and publishing partners to create an expansive ads ecosystem.

Together, we have grown HUAWEI Ads into a vibrant marketplace with 4 billion daily ad requests and integrated over 360,000 global publishers and ad partners. We are proud of how the platform has grown and evolved to serve customers beyond HUAWEI devices. We feel now is the right time to reflect the growth of the ecosystem and begin a new era as Petal Ads.?

We'd like to thank all our partners for their valuable support and look forward to growing the platform together in 2023.

Petal Ads: building a platform for growth and sustainability

Innovation is part of the DNA of all Petal products. Over the last few years, services such as Petal Search, Petal Maps and Petal Clip have brought more choice and open capabilities to the European market. We will be taking all of those technical advances in AI powered mobile search, location-based services and creative editing tools to further power the growth of the Petal Ads platform.

While ‘Petal’ can be seen as strong symbol for growth, it is also a symbol for rejuvenation. Petal Ads is committed to leading the way in sustainability in digital advertising. By leveraging our learning in all-scenario products & experiences, we will work alongside our partners to build an ecosystem where revenue growth and sustainability go hand in hand.

2023 will see a new era for Petal Ads

Today we are surrounded by change. Consumers are shifting the way they search for information online, with mobile virtual assistants playing an increasingly important role in how people and businesses connect. Advances in big data, AR and machine learning are giving advertisers powerful tools to engage their audiences across devices. Through all this innovation and change, protecting the safety and security of customers and partners remains our top priority.

Like the petals of a flower, it is only when all sides of the advertising ecosystem come together in perfect harmony, that something special emerges. Our mission for Petal Ads, is to be a connector in a sea of possibility. By working together with media partners, publishers, advertisers, MMPs and Industry bodies, Petal Ads will continue to bring innovative ad experiences to all smart device users around the world.

"HUAWEI Ads has come a long way since it's launch in 2017. We want to thank all of our partners for their valuable support in growing and expanding the ecosystem. We are excited to see what the future holds for Petal Ads and will continue exploring new advertising partnerships in 2023 and beyond."

Aoife Brodigan (Marketing Director, Aspiegel)

Petal Ads is built on 3 core principles:

TRUST

We build quality ad experiences using?first party data to deliver better experiences for?customers and efficient results for?partners.????

INNOVATION

We?create innovative ad experiences by combining our hardware capabilities with our strengths in AI and cloud?technology.

GROWTH

We help our partners to grow with monetization opportunities for?publishers and sustainable advertising solutions for businesses.

?FAQs

When will this brand name change take effect?

This?brand update?will be rolled out across the?ads interface and marketing?materials starting in?December 2022.

Will my ad account be affected?

There is no change to the terms of service, billing or invoice process.?Any new contracts signed will refer to product name as 'Petal Ads' instead of 'HUAWEI Ads'.

Does this have any impact on existing agreements or contracts?

All existing agreements or contracts remain valid after the brand change.

Why has the platform changed its name?

The platform has changed its name to Petal Ads to mark the evolution of platform to go beyond HUAWEI devices, and reflect the growth of ecosystem to integrate over 360,000 global publishers and ad partners.

What should I do if I have more questions?

If you have any additional questions you can contact your business account manager or contact the global Petal Ads team on [email protected]