HSMAI + Duetto: Six Tips For Building a Total Profitability Strategy

Why Profitability Matters Now More Than Ever

Hotel professionals have been historically hyper-focused on revenue. However, to achieve maximum profitability, they need to dive into more precise data. Revenue only tells you part of the story. It describes how much money is coming into a property, but it ignores operational efficiency and how much money a hotel is spending to run the entire operation.

Sabrina Jackson , Senior Director of Product Management, Duetto, writes for HSMAI Global , offering her Top Tips for building a dynamic revenue strategy.

She advises hotel revenue leaders to consider these six factors:

1. ??? Manage all Revenue Streams

2. ??? Measure and Analyze Total Guest Value

3. ??? Create a Channel Strategy that Maximizes Profits

4. ??? Create Loyal Guests

5. ??? Look Beyond Revenue

6. ??? Unify Marketing and Revenue Teams?

Read Sabrina’s latest article for HSMAI and discover more on her six top tips for building a Total Profitability strategy.

https://global.hsmai.org/2023/08/18/why-profitability-matters-now-more-than-ever/

Shiji, SiteMinder, and Duetto Talk Total Profitability

Staying with Total Profitability, industry leaders from Reviewpro Reputation , SiteMinder , and Duetto came together on September 5, 2023, for an insightful APAC-focused webinar on ‘How to Practically Apply Total Profitability to Your Property Revenue Strategy.’

Claire Middleton listened in on the webinar and offers up a quick recap in her latest blog for Duetto: https://www.duettocloud.com/library/webinar-recap-shiji-siteminder-and-duetto-talk-total-profitability

Here are some of our favorite highlights:

“Quite often we hear the term TrevPAR being thrown around, but in terms of looking at the opportunities on where that profitability comes from, the true value comes from understanding the guests themselves, and understanding where you're getting those guests from. But also, understanding how much they cost to acquire through the different avenues, and channels that you can utilize.” -

Bradley Haines , Market Vice President of Asia Pacific, SiteMinder

“Take all the data in, get it correct and cleansed, then analyze it and make decisions to identify revenue opportunities. One thing that we're doing within Shiji is data analytics. When we get close to a certain ADR or a certain occupancy, alerts can go out to the team, and then from there I can start looking at and adjusting, what their strategies are for that day or going forward.” - Anthony Stevens , Regional Director Operations, APAC, Shiji

“We work in hotels because we want to create unforgettable experiences for customers. And we can do that by being able to understand what the customers want and curating the experiences they want. You're not thinking about the revenue, you're thinking about the customer satisfaction. You're making them happy. You're giving them what they want when they come to your property, and that will result in higher revenue.” - Jeong Pyon , Director of Hospitality Solutions, APAC, Duetto

?? You can still catch the webinar On Demand at a time of your choosing. Simply visit: https://go.duettocloud.com/webinar-how-to-practically-apply-total-profitability-to-your-property-revenue-strategy

Welcome to Duetto - Park Royal Hotels & Resorts

We’re proud to welcome Mexico’s Park Royal Hotels & Resorts onto the Duetto platform.

The resort specialist will onboard 11 properties onto the Duetto platform, optimizing the rates for nearly 2,000 rooms throughout Mexico, the US, Puerto Rico, and Argentina.

With more than 30 years of operations, Park Royal Hotels & Resorts is regarded as a leader in vacation experiences across the Americas.

“To improve when offering prices for each market segment, personalizing our discounts, and being more assertive when making a forecast are some of the values we are looking for with Duetto. We believe that there are many opportunities and together we can achieve them,” said Rafael Sandoval Garcia , Commercial Director, Park Royal Hotels & Resorts.?

The revenue leadership team at Park Royal will now optimize room rates using Duetto’s Open Pricing methodology, through its GameChanger revenue optimization application. This will enable them to price unlimited segments, channels, and room types in real-time and in line with market demand.

?? Read the full press release here: https://www.duettocloud.com/press-releases/park-royal-hotels-and-resorts-partners-with-duetto-on-revenue-strategy

?? Where is Duetto this month?

We’re out and about, as always.?

Catch up with us at:

• Sept 11 - The Annual Hotel Conference (AHC) - Manchester, UK, https://www.theahc.co.uk/
• Sept 22 - RSF Hong Kong, The Mira Hong Kong, https://go.duettocloud.com/en/rsf-hong-kong-2023

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