HRX to add 10 stores this year; cafés, gyms also in the pipeline

Built a decade ago as an online activewear and athleisure brand, HRX by Bollywood superstar Hrithik Roshan and? Afsar Abbas Zaidi , Founder of Exceed Entertainment is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves. The, which brand aims to revolutionize the fitness scenario in India, positions itself as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories.

In an exclusive chat with IMAGES Business of Fashion, Afsar Zaidi talks about the brand’s ethos, its omnichannel and marketing strategy and reveals its future plans – which includes cafés and gyms!?

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