HRD's in 2025 need to embrace Technology and Analytics
Rudy Gabri?l
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HRD's are using analytics to predict and assess everything from employee retention to recruitment strategies. Chatbots allow candidates and employees to have automated, personalized conversations with a computer. A job candidate can answer questions, complete assessments, and track the status of his or her application through a personalized assistant who has a name, a face and a pleasant demeanor. Of course, all these features are computer-generated.
Millennials, the largest generation in the workplace, are used to getting information right away through a smartphone. A wide range of employee experiences, then—from application to onboarding to checking benefits and paid time off—should be available online to accommodate the digital customer experience younger workers prefer, and HR should be managing that effort.
"Technology is enabling us to provide employees with a more consumer type of presence at work, with a greater ability to have richer digital experiences and find what they need 24/7," says Larry Nash, U.S. director of recruiting at consulting company EY in Pittsburgh.