HRD(Human Resource Development) Necessary to Achieve Smart Cities

On March 14, 2023, a panel discussion was held at QUINTBRIDGE(※) in Osaka City, Osaka Prefecture, hosted by the General Incorporated Association OSAKA Zero Carbon Smart City Foundation (OZCaF) and co-organized by Osaka Smart City Partners Forum (OSPF), called the "OZCaF Innovation Conference." CEO Lars participated as a panelist.

(※)Innovation facility operated by NTT West Japan

This conference consisted of two parts: a panel discussion and a networking session.

The first part of the conference consisted of the following programs:

• Opening Session: “The significance and future possibilities of serving as a platform for public-private partnerships.”
• Global: “The future possibilities of global smart cities”
• Smart City: “The forefront of the digital agrarian state concept - the struggles of the players.”
• OSPF: “Creating smart cities with Generation Z and Y.”
• Local Government: “The necessity and examples of public-private partnerships in local governments.”

CEO Lars participated in the session titled “Creating Smart Cities with Generation Z and Y” and emphasized the importance of HRD(Human Resource Development) beyond Generation Z and Y as a crucial factor for realizing smart cities.

During the second part of the event, a networking session was held where participants from various industries and backgrounds engaged in lively discussions and exchanged ideas, transcending the boundaries between public and private sectors as well as among themselves. Through this process of information exchange and idea sharing, participants were able to broaden their perspectives and gain new insights.

Lars also emphasizes employee development at Dreamly, just as he did at the conference.

At Dreamly, Lars emphasizes creating an environment where members can use their imagination and take initiative by valuing individual autonomy and self-responsibility?rather than giving specific instructions. This is because he has noticed that Japanese people tend to wait for specific instructions. In Sweden, a leading innovation nation, curiosity and self-driven thinking are highly valued.

Furthermore, Dreamly has a vision to become Japan’s innovation platform and aims to foster each employee as a talent model who can succeed in the future in Japan and overseas by “pursuing self-mastery”(one of Dreamly’s values). Dreamly strives to achieve sustainable growth by balancing self-actualization and corporate value enhancement.