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5 key lessons stood out when looking back at my Explosive Instagram Growth

1. Started Out - I was caught in the trap of overanalysing and procrastination. It cost me 5 months. The biggest reason for my success has been the fact that I started. After realizing that the pain of failing is less than the pain of doubting "what could have happened" and a friendly push by one of my mentors, I began my journey on March 31st

2. Targeted my competitors - I developed a predatorial need to study and learn from my competitors. After targetting who the major drivers in my industry and who the upcoming titans would be, I carefully studied each of their steps. Their successes and their failures. Then I merged this with the next point to create the Brave Social Media Marketing presence on Instagram.

3. Accordant to values - You have to stay true to your values. Not projecting what would be popular, but showing your true face and developing a TRIBE of other people who resonate with your message. Every single touchpoint has to be optimised for your core values. From the visual identity (colours, textures, shapes) through your messaging (words you use, analogies, storytelling) and finally reaching your brand persona and values. Find what matters to you and project it in the world.

 4. Resolute - You have to be unwavering in your actions. I made an oath to myself, that whatever results I was going to see, no matter the amount 14-hour workdays I had to endure, I was not going to give up before I reach 100 days of consistent posting according to my values. And it worked. I had 0 expectations and the results came flowing in. (This is the same oath I have taken for LinkedIn as well)

5. Taught - This is based on "reciprocity". A principle from evolutionary psychology which has shaped us as a human species. It goes like this: "I scratch your back and you scratch mine". By giving away value for free and out-teaching your competition, people will gain admiration and respect for your skills. This is what now allows me to charge 3x the average standard and keep the satisfaction of my customers at the same time. They have become accustomed to my wish to always give more than I ask for.

Combine these 5 elements: S.T.A.R.T growing your social media presence

Comment below, have you already started your Instagram journey?