HP unveils AMPLIFY

Are you future-ready?

July 15, HP unveiled #HPAmplify, a first-of-its kind global channel partner program optimized to drive dynamic growth and deliver consistent end customer experiences.

The only way to fully meet our customers’ needs is by knowing them better than ever through a rich data sharing model. In marketing terms this is called addressing ‘the segment of one’.

HP wants to lead the innovation and is totally committed to create the most successful partnership for the future.

There are 3 important points to know about Amplify :

1. Amplify is one global program across all countries. It will include both commercial partners and retailers.

2. Amplify will have two tracks: Synergy and Power.

3. Amplify is based on 3 pillars in working with channel partners : Performance, Collaboration and Capabilities . The combined HP-Partner journey in the future will be based on these pillars.

Have a look at the press release here: