HP & Samsung: A Faster Horse?

There is no evidence that Ford uttered the phrase, "“If I had asked people what they wanted, they would have said faster horses.”

Still, the feeling is relevant - "If we had asked OEMs what they wanted, they would have said dozens of more copiers..." Of course, we only ask OEMs, not customers. Customers, might say things like, 'fewer copiers' and who wants to hear that?

Print volume is down, printer hardware placements are off, but studies(IDC) reveal growth in contracted hardware somewhere between 4% and 40% increase.

Could this mean while printers are dying off, copier volume is increasing? No. As the MpS trend continues, a portion of print volume is captured as a 'contractual' type. It wasn't tracked like this before MpS; same images, different billing scheme.

No. New. Clicks.

Industry chatter supports the IDC report as dealers report stable and growing MpS/Contractual volume. Following the logic, HP's do-over makes sense. They are digging in somebody else backyard.

Who knew?

HP Inc., and her crew, are excited ...

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