How's your resilience in the world of PR?

For all the major highs that come with a job in public relations, there are lows, and that usually comes from the amount of rejection PRs face. Aside from sales, there are few other professions that face rejection, high stress levels or are ignored multiple times a day.

We recently asked professionals how they dealt with rejection in their day-to-day, what is resilience, where does it come from and can it be built in a busy PR environment?

Thanks to Emma Ewing , Hayley Knight and Karolina Szweda for their thoughts on this.

Read them in full here >

PR Stunt Watch: CALM’s balloons raise awareness, Greggs tries on Fashion Week, Lime Bike taps East London’s bakery culture and Fanta’s creepy collab

Lee Sanders was on Stunt Watch duty on Friday, and he brought some classics to the regular column.

In what was a busy week for PR stunts, Lee shone a light on a really important Campaign Against Living Miserably campaign for World Suicide Prevention Day, which was aimed at raising awareness of suicide amongst those aged 24 and under.

He also highlighted Greggs gold-plated jewellery collection for London Fashion Week, Lime Bike's coffee shop campaign, and Beetlejuice Fanta.

Take a look at last week's great PR stunts here >

How to write a proper PR apology

When it comes to matters of the heart, it has been said that “sorry” seems to be the hardest word, and so it goes with matters of public relations and reputation.

There have been some terrible apologies in 2024 so far, and historically, examples of bad apologies go back as far as the trade of public relations - relatively recent ones include Haywood at BP, Zuckerberg during the Facebook Cambridge Analytica scandal and numerous Suella Braverman gaffs during the last parliament.?

So, what was the advice of PR professionals?

• Make sure your apology isn’t Priti rubbish
• Be sincere and out of legal hot water
• Can you legally apologise
• There will always be some that wont accept an apology
• Beware the ‘non-apology’
• It’s not as easy as it looks
• Consider the appropriate channel

Thanks to George Fulton , Amanda Coleman , Jack Myers , Richard Dawes , Jonathan Coad , Andy Barr and Kate Hartley for their thoughts on this.

What is PR’s role in the sales funnel?

Ben Smith recently caught up with Natasha Hill , MD of Bottle | Digital PR Agency to chat all-things PR.

Recently, Bottle has put together research looking at how PR can contribute throughout the sales funnel.

On the podcast, Natasha gave us an insight into that research, and talked through some examples of the type of contribution PR can make at the top, middle and bottom of an organisation’s sales funnel.

A great chat that is definitely worth a listen.

Read more about their chat and listen to the podcast here >

Upcoming events

The ESG & Sustainability Awards

The ESG & Sustainability Awards celebrate, recognise and reward outstanding ESG performance. Entries are now open!

Entries close: 27th September

Event date: 7th November

Enter here >

Outstanding Masterclass Lineup for PRmoment Leaders In-house Programme starting in October

After the successful launch of PRmoment Leaders Agency Programme earlier this year, we have now crafted a dedicated version for professional communicators operating within the corporate world.

From the start of October, the PRmoment Leaders In-House Programme will accelerate these comms professional's learnings and prepare them to lead in-house communications teams in the future.

Start date: 3rd October

Learn more here >

PR Masterclass: The Agency Growth Forum

This event will focus on showcasing best practices in the vital areas of PR agency management and growth. Themes include agency growth, how to build and scale your PR firm, a PR pitching code of practice, how to use data to grow your business and more.

Date: 12th November

View our speakers and learn more here >