How's Your Podcast Doing? Let's Find Out Shall We?

Hey! Ok so it's been a few weeks (months!) since I sent out a newsletter. I will be honest in the holiday rush and the madness of the season I let more than a few things slide. But we're back!

Over the past month, I brought on a new client for consulting services. They came to me because they felt that their podcast wasn't doing the work for their business that they wanted it to. They felt that their audience was shrinking and wanted me to take a look and see what I thought and where there might be opportunities to improve.

Of course, as it is with a lot of things in life, the first thought went to marketing - "I don't promote it enough and I don't do any clips from the epsiodes"

But...maybe that wasn't really the problem.

What we really need to do was step back and look at the whole picture. How does the podcast fit into the overall strategy for their business? Who is the ideal audience? Does the content speak to them? Can it be found by those looking for a solution?

I think sometimes we treat podcasts like its just another side project in our business rather than an integrated part of our marketing. Over time it becomes routine to just "do the podcast" to put it out there and not really evaluate how effective it truly is for you.

Most of you know - I don't judge the success of a podcast based solely on download numbers alone, but in the connections it can make you, the opportunities it can open for you to network with more people, and the chance it can offer for you to get your business discovered and help you build trust before having that sales call.

If your podcast is doing those things - then you are doing great!

If you think you might have some room to improve -- good for you for realizing it!

I was inspired by this client so I decided to give you a chance to walk through the areas of your podcast that I would evaluate in an audit to see where you might want to focus your attention to improve your podcast results.

It should only take you about 5 minutes to run through the quiz and at the end you'll see the areas that you might need to focus on. If you want to go deeper and get more focused strategies you can signup for a 15-min personalized assessment where I will go through your show and offer some actionable insights that will help improve your show!

Take the Your Profitable Podcast audit!

I can't wait to see your results!

Until next time!

Is Your Podcast Actually Helping Your Business—Or Just Filling Up Your Calendar?

You launched your podcast with big goals—building authority, attracting clients, and growing your business. But here’s the real question:

Is it working?

Many business owners pour time into their podcast without knowing if it’s actually moving the needle. If you’ve ever wondered: ? Am I attracting the right audience? ? Are my episodes converting listeners into leads? ? How can I make my podcast work for my business, not just be another content task?

I created the Profitable Podcast Scorecard to help you answer those questions!

?? In just 5 minutes, you’ll get a clear score and a breakdown of what’s working—and what’s not. Plus, I’ll send you actionable insights on how to improve.

?? Take the free Profitable Podcast Scorecard today and start making your podcast a real business asset.

https://bizcasters-podcast-audit.scoreapp.com

Work with me!

If you are ready to stop thinking about your podcast and make the dream a reality, I can help guide you through the process and get you up and launched in no time!

OR

If you already have a podcast and you want to stop managing the weekly production and turn your podcast into a content machine for your business.

Then the next step is to book a call with me to discuss your show!

Want to be a guest on Bizcasters?

We are currently accepting guests for the Bizcasters podcast. I am looking for podcasters who are willing to share a success, a lesson learned or a unique aspect of their show with other podcasters so they can learn from your accomplishments and experiment with changes in their show.

Think - what do I wish I would have known during my podcasting journey that I can share with another podcaster to speed up the process?

I am also accepting expert guests who can teach podcasters a unique skill that will help them to grow their podcast (think social media, AI, SEO...etc).

If you are interested please fill out this application form.