How’s your Form Factor?

Getting online prospects to complete forms to get free goodies from you or complete a purchase has become more science than art.  We know, for example, that every additional field you add to a form will lower the completion rate by 5-10% and that asking for income will lower form completion rates by 25%+.  We also know that that forms in the upper right of desktop browsers and vertical forms in mobile environments are 5-15% more productive.  So next time you need to collect data make sure you balance what you get with what you lose. - See more at: https://www.crossbowgroup.com/blog/hairlessness-tips-and-ne-photos#sthash.uSRHAXil.dpuf