How's your Digital Spend doing?

What I have learned over the last 12 years owning a digital marketing company that was growing by millions of dollars in annual revenue EVERY YEAR:

New businesses are started daily. Very few of these businesses will ever make it. Fewer than 5% will ever reach $1 million in annual sales. Why?

Here are my thoughts:

People are focused on driving more and more people (traffic) to their business websites. Google and Facebook are among the most profitable companies on the planet, they are the only ones that win big as more and more customers join the advertising trend! People are thinking they “Have” to spend money on these venues. My question to you, why are you throwing thousands of dollars in advertising to these companies when your site is converting at around 1%? Yes, that is correct, 1%. If you get 5000 visitors to your website only around 50 leave contact information through a contact form. That means that 4950 people are on your website and you never hear from them! Now let’s say you spend $5000 with Google and Facebook and drive another 3000 people to the site, sounds like a good idea! Only to find out the hard way that is is not! The conversion rates are even going farther down. Yes, on paid search, conversion goes down! Even below 1%. Paid traffic converts less than organic. So, my big question is WHY? Why throw good money down the drain? The problem is not your traffic. More is not always better. The problem is your website! When I started fusionZONE with my wife 12 years ago, I was in the retail car business and saw a serious problem that I just described above. I decided to do something about it and built our dealerships website from the ground up and took conversion rates from 1% or to over 7%! I stopped driving more traffic to the site and worried about converting the traffic that I already had. Guess what? It worked. This ultimately led to fusionZONE’S formation and growth and ultimate incredible success. This was our key to business, Conversion! We touted this one thing when every other company was trying to convince businesses across the nation that customers “all of the sudden” stopped filling out lead form submissions! Nothing could be farther from the truth.

This has ultimately led myself, my wife Karen and new business partner and sales expert Jordan Stupar, to form our newest company, Lead Revenue. The name says it all. Leads drive Revenue! Our mission is to show businesses in all sectors how to spend less money and grow and become more and more profitable. Lead Revenue will develop products to first and foremost increase the conversion on your business website. I am setting up a case study and am looking for 5 businesses to join, free of charge. This is win-win for both parties.

Here is what we will do:

1.    Optimize your website, including making changes to better engage the customer.

2.    Use our proven tool, Live Reply, our in-house U.S. based live chat operators to engage your customers while they browse online. We will also utilize this on text messages as well as social media. These are the most professionally trained chat agents in business!

3.    We ensure all your social media pages are set up correctly and are optimized. Are they converting properly? Social media is also your digital showroom, and this is often overlooked. In addition to this our chat agents will engage social traffic and turn lookers into leads and sales!

4.    Using our 4 tier ARMOR ADA compliance tool, we will ensure your website is properly equipped to engage customers with a multitude of disabilities while also ensuing you are protected against costly lawsuits. There were over 12,000 ADA lawsuits targeting business websites last year!

All of this will be given to you for no charge. This is a 90-day case. Here is what we need.

1.    Google analytics access. In order to be in this case study, we need you to be currently getting 2500 unique visits per month, minimum.

2.    Website access to make changes to enhance your conversion. We will get your approval before making any changes. We will also teach you what to look for, so after the case study you can continue to improve your website and continually increase conversion rates.

3.    We will publish your before and after data. We will establish a baseline in regard to website traffic and conversion rates. We will also then show the same data at the end of month 1-2 and 3. Then we ask you for a video interview about how these changes have affected your business in terms of lead flow and sales.

If you would like to be included in this case study, send me a direct message with a range of your current website traffic. I will browse your site and schedule a call with you to get started.

Thank you!

Brett Sutherlin | Owner | Founder - LeadRevenue.com