How's Your Brand Showing Up?
Elizabeth Cooper McFadden
Entrepreneur + brand strategy expert @Novella Brandhouse specializing in leading businesses and organizations through brand development and marketing communications.
Hello friends,
If there is a company you follow on social whose posts are continuously recognizable, they likely have a style guide in place for all their posts. A social media style guide is a document that details the language, tone, personality and visual elements of your brand on various social platforms. In this week’s eblast, we show you how our designers put that together.
Also this week, we’re bringing you 7 steps to use networking as a key marketing tactic. Check out these tips to use networking strategically and how to stay on brand while doing it. Trust me. Once you have this knowledge, you’ll never think of your networking efforts as anything less than a solid marketing strategy.
Social Media Style Guide for Cornerstone Bank
When it comes to social media, content?and?style are important. Social media platforms are an important marketing tactic for many businesses. How your brand looks and shows up is just as important as what you’re saying.?
The Novella Studio team recently developed a social media-focused style guide for one of our clients,?Cornerstone Bank. Check out the guide we crafted highlighting the importance of a cohesive feed that reflects the brand's design, message and mission.?
In addition to its significance, this style guide is included in the editorial calendar and content strategy provided to clients. It plays a crucial role in maintaining a brand's visual identity on social media.
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Curious about what Novella Studio, our content creation department, can do for your business? Learn more?here.
Make Networking Part of Your Marketing Strategy
Building a strong network is vital to a successful brand. Networking is essential to run and grow a business. From sales and strategic partners to new hires and opportunities, a strong network is always a vital piece of the puzzle. What most people don’t realize is that networking should be an integral part of your marketing plan. It’s not a one-off activity and must be guided by your business goals and brand strategy. Read our newest?blog post?for 7 steps to use networking as a key marketing tactic.?
Novella's Favorites
ICYMI – At the Novella Office, we're always chatting about our favorite local gems around the city. So we thought it was high time to spotlight our team members and their top spots. Check out?part one?&?part two?of our social posts. Do you have any favorites of your own? Drop a comment on the posts and let's get the conversation going! ????