How to paralysis your sale?
Freezing your export sale for 5 days is a nightmare, although thousands of companies paralyzing their sales many times a year for many days.
How does this come? How is this possible? Have you ever tried to call export manager during Sial, Anuga, PLMA, ISM?
- 70 percent of the sales managers will not pick up the phone
- 60 percent of the emails will not be answered and after the event, overwhelming work caused by air contacts and requests will fade away your phone call and make your email get lost in the crowd of other requests.
That's the positive side effect of a successful fair.
How many times does it happen per year?
As given that a regular fair duration is 4 days + travel and stay. It gives you around 7 days minimum for a company active in participating in international fairs 4 times x 7 days, which gives 28 days, imagine that one month a year your sales department is not functionating properly?
Maybe this article looks a little bit dramatizing but it's hard not to agree that during fairs there is focus at the sales there and this is logical because this is the reason why you attend it at all.
But also you need to realize that it also affects the sales at “home".
The world of sales is changing fast, also there are appearing many alternatives to regular fairs and one of them is:
EMW Meet the Buyer. This type of event is completely different from the ordinary fair, it's quick, effective and gives a lot of quality time for meetings. Everything is turned around, you choose who do you want to meet.The buyers are waiting to meet you. 20 meetings on one day is possible, also prices will astonish you positive.
Please have a look at the main benefits:
- lowers cost
- more meetings in just one day
- better quality and conditions of the meeting
- better preparation
Please have a look at our YouTube videos and convince yourself how effective this tool is:
Visit us: https://emwcongress.eu
My name is Piebe De Jong
If you have any questions I'm glad to answer
+48 518 956 188
I can answer your questions in English, German, Dutch, Polish, Frisian.