How the Zomato and Blinkit collaboration is an ingenious meme marketing solution

Nowadays, meme marketing has become the most popular tool for brands, especially in the food industry. The biggest example is the Zomato Blinkit merger that has taken over social media in just two days. Netizens are awed at the seemingly unlikely collaboration. But many people are unaware that Zomato bought Blinkit back in 2020, a long time ago. Nonetheless, the lack of brand information only further helped the giants gain the visibility they needed.

Here are 4 things that the big giant has gained apart from visibility via this excellent and artful digital marketing solution called meme marketing.

• Humanized their brand:

Humor is the best way a company can add human quality to its brand. Adding a human touch is a wonderful digital marketing tactic. It works as an emotional motivator for the consumer that drives them to make a purchase. Failing to do so would only make a brand seem unapproachable and cold. By playing a consistent meme game, Zomato Blinkit and many other companies become more relatable to their customers and create a brand identity with the quality of familiarity at its center.

• Became memorable:

Bollywood is evergreen, and some of its dialogues rule our hearts. From cinephiles to those who never watch a movie, everyone is familiar with the famous dialogue from the movie “Maa tujhe Salaam," even if they do not know the film it belongs to. Zomato and Blinkit made their merger memorable with their own versions of the dialogue. Isn't that a brilliant digital marketing strategy? Now, every time Indians would hear the dialogue, they would instantly recall this "unlikely" merger for at least a year.?

• Created a trend

Do we need to talk about the success of the meme? With massive corporations like Netflix, Asian Paints, Jeevansaathi, and others uploading their versions of the meme, it's unarguably a big digital marketing hit.

Free Marketing

The "zomato blinkit billboard" meme is getting featured on almost every big corporation’s social media page. And that’s literally free marketing for Zomato and Blinkit. They were not required to make any kind of marketing pitch; it was simply a display of creativity and pure genius.

Concluding remarks:

Memes are trendy, catchy, memorable and loved by all. No individual can say they have not seen a meme on a digital platform. Thus they offer the best digital marketing solution for increasing visibility through social media. The only thing you must be careful about is keeping it non-offensive while using this digital marketing tactic.?