How Ziff Davis Performance Marketing (ZDPM) Empowers Technology Brands Worldwide

Ziff Davis Performance Marketing (ZDPM), a division of the multi-billion-dollar Ziff Davis group, has been a pioneer in B2B tech demand generation since 2002. With a portfolio of over 40+ leading brands spanning technology, martech, gaming and beyond, Ziff Davis has a proven track record of connecting global businesses with their target audiences in competitive territories like ABM (Account-Based Marketing) and TAL (Target Account Lists)

The ZDPM Advantage:

1. Global Reach & Expertise: ZDPM supports clients across the US, EMEA, APAC, and other non-native markets by offering tailored strategies for physical and online appointment-setting campaigns. Our unique data-backed algorithms align with the latest marketing trends to ensure relevance and impact.
2. Credibility & Long-term Value: While smaller vendors might attract businesses with lower costs, many fail to build sustainable partnerships or add long-term value. ZDPM stands apart as a trusted extension of your sales team, not a mere third-party vendor, delivering over 20,000 high-value appointments annually
3. Event Excellence: Whether driving booth attendance at expos, engaging event attendees, or securing enrollments, ZDPM excels in creating campaigns that deliver measurable results.
4. Trusted by Industry Giants: From Martech and FinTech to SalesTech and AITech, top-tier names like Spiceworks, RetailMeNot, Humble Bundle and IGN have entrusted Ziff Davis to strengthen their brand presence

Results That Speak

• Campaign Success Examples:A US-based Martech company saw a 45% increase in sales meetings through ZDPM’s ABM campaigns targeting elusive C-suite executives.An APAC-based FinTech startup leveraged ZDPM to generate over 300 qualified leads in just six months through event-centric campaigns.

ZDPM's Unique Culture

ZDPM replaces the term "third-party vendor" with "extended arm," reflecting its partnership-driven approach. This mindset fosters collaboration, innovation, and shared success. Our teams are equipped to address your challenges, align with your goals and streamline your sales process for a unified approach to growth.

The Evolution of Marketing: From Traditional to Transformative

Marketing technology and strategies have undergone a seismic shift in recent years. Traditional campaigns once dominated, but modern companies like ZDPM have set the benchmark with innovative appointment-setting campaigns and attendee engagement for events. These strategies ensure precision in targeting and measurable results, even in challenging territories like Account-Based Marketing (ABM) and Target Account Lists (TAL).

ZDPM's legacy, dating back to 2002, positions it as a trusted partner with unparalleled expertise in creating meaningful brand interactions. Over the years, the organization has evolved by aligning its proprietary algorithms with current market trends, leveraging first-party intent data, CRM tools, and hybrid models that blend digital and human touchpoints.

Why Appointment Setting Outshines Retail Media

Appointment setting is no longer a supporting act—it’s the star. Retail media, although effective in mass reach, often lacks the personalization and precision required for high-value B2B engagements. Appointment setting enables brands to directly interact with decision-makers, cutting through noise and establishing relationships that lead to conversions. ZDPM, with a history of delivering over 20,000 appointments globally, ensures every connection adds value, fostering partnerships that outlive short-term gains.

Event Engagement: The Competitive Edge

Event enrollment and attendee management are becoming pivotal in driving ROI. Physical and virtual events need more than mere attendance—they demand engagement. For example, ZDPM’s campaigns have successfully increased booth attendance by 25% and improved event ROI for global brands through personalized pre- and post-event interactions.

Industry-Specific Innovations

1. Cybersecurity: For a global cybersecurity brand, ZDPM developed an ABM campaign focused on CISOs in EMEA, delivering 200 appointments within six months and facilitating event attendance at Black Hat Europe.
2. Automation: By targeting decision-makers for an automation client, ZDPM’s tailored outreach drove a 40% increase in demo bookings for an APAC roadshow.
3. MarTech: ZDPM’s appointment-setting campaigns helped a leading MarTech firm secure 300 CMO engagements globally, contributing to a 15% revenue uplift.
4. SalesTech: For a SalesTech enterprise, ZDPM facilitated 150 high-value appointments, creating a $10 million sales pipeline.
5. ERP and FinTech: A U.S.-based ERP provider expanded its APAC presence through ZDPM's attendee engagement, with 30% of leads converting to sales.

ZDPM vs. Competitors

While smaller vendors may offer lower costs, they often lack long-term strategies and the credibility to act as an “extended arm” of your sales team. ZDPM replaces the term "third-party vendor" with "partner," emphasizing a cultural shift toward seamless collaboration. With over 750 brands relying on ZDPM, including giants in MarTech, FinTech, and AI Tech, the reliability and scalability of ZDPM are unmatched.

Trending Topics and the Path Forward

Current trends, such as leveraging hybrid models for appointment setting and using intent data for personalization, align perfectly with ZDPM’s strategy. With data security and performance monitoring at the forefront, ZDPM ensures compliance while delivering results globally.

Black Friday Insight: Sales Alignment for Peak Performance

This Black Friday, don’t just think discounts—think strategy. With appointment-setting campaigns, brands can align sales and marketing efforts for immediate and long-term gains.