?? How Your Poor Digital Presence Makes You Lose Clients Instantly
Anna Osherov
A marketing maven at the nexus of education and technology, aiding small businesses in their mission of visibility and progress. Entrepreneur | Educator | Eventologist |
When was the last time you audited your digital presence?
Do your channels align??
When people Google you and check out your website, social media, email signature etc. will they see consistency or will these be confused?
We know that a confused mind doesn’t buy. So make sure digital presence doesn’t confuse your audience!
3 Steps To Remove Confusion and Align Your Digital Presence
?? Step 1 - Get Clear On The Information.
Think about who we are, what we do, and how we want to present ourselves to the world. Collate your information, collate who you are, collate your “about us” info, collate information, like your products and your services. Make sure that you collect images, collect testimonials, collect the business information, sit down, and think about this as putting together content for your website.
Create a brand guide: Your fonts, colours, logos, voice. What would be a brand guide for you? Whether you've got a business or whether you are your business, create a brand guide for yourself.
领英推荐
?? Step 2 - Audit Your Channels.
Google yourself. Here’s a little tip: make sure you do that in an Incognito Window where it's not picking up your past search history, see what comes up, and see what the consistency is. What does your Google My Business page look like? What does your LinkedIn, your website, your Facebook, any directory listings that are out there about you? How does all that look collated?
Now, make a list of all the information out there in the digital space about you and about your business.
?? Step 3 - Update Your Info.
Make sure that it's in alignment with the content that you've put together and in alignment with each other. Obviously, you need to think about the different channels and how you need to communicate on those different channels because your videos are going to be slightly different from your social media posts. So you need to think about your header images on your social media, information on your social media, and the information that is on your website.
Conclusion
Create clarity and consistency. Your digital presence speaks for you. Make sure it is speaking the same language and gaining you clients rather than turning people off and making your sales cycle a lot harder!
Don’t forget to comment, like, and share.
Remember, you were born to influence your industry ?