how your podcast can be an NFT

TL;DR:?This concept can seem foreign to many, however, it’s already showing how brands are giving their community an experience like no other.

If you would rather listen to the episode ???episode 28 of ‘Soundboard with Tofe’ Podcast

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With the talk of NFTs out there, is it possible to turn podcasts into one?

You may be thinking “why would I turn my podcast into an overinflated pixelated chimp?”

Let’s say you’d be interested in having an NFT (Non-Fungible Token) if there’s?utility?behind it; a purpose that is more than artwork.

That is when the NFTs have valuations based on the access, perks, and opportunities they provide to token holders.

This concept can seem foreign to many, however, it’s already showing how brands are giving their community an experience like no other.

In this case, NFT utility for a podcast could be private access to the creator, tickets to a live event or part of an exclusive club.

Yes, the buyer may be purchasing an image (or any other digital file), but at least there’s some sort of benefit to owning it.

If the plan is to create an NFT project for the sake of it because it’s the hip thing to do, or it can make you a ton of money, then you may want to change your intention.

NFT pioneer, Gary Vaynerchuk (GaryVee) says?Why 98% Of NFT Projects Will Go To Zero, and a big reason is that the project is?not?built for longevity.

If you are someone who is looking to leverage your podcast episodes into NFTs for?this?reason, you can get some inspiration from these three creators who are already doing this:

1. The Buster Show Utility Mics

The Buster Show is Buster Scher’s personal podcast started in June of 2019. Guests range from sports stars to industry titans to experts in their field. He later launched his NFT project for his podcast releasing 100+ mics. Each of them gives access to episodes of the podcast before they publish, and access to in-person podcast-related events when possible, as well as rights to use the mic on your own merch or make clothing.

Utility value:?Access to episodes of the podcast before they publish. Access to in person podcast-related events when possible. Rights to use the mic on your own merch or make clothing.

2. Full Send Metacard NFT

The FULL SEND brand is one that gets a lot of attention. With what started as the NELK Boys, a YouTube prank group has become a highly-watched podcast. Their NFTs give exclusive access to what FULL SEND does in the physical and metaverse They released 10,000 units and made more than $23M in under an hour…

Utility value:?access to events, gyms, and other Full Send NFT projects

3. FlyFish Club

Even though this one isn’t tied to a podcast, the concept theoretically can. Previously mentioning GaryVee, he is also a podcaster who is changing the game through multiple NFT projects like VeeFriends and FlyFish Club (FFC). Simply put, think of FFC as a digital country club. The world’s first member’s only private dining club where membership is purchased on the blockchain as an NFT and owned by the token-holder to gain access to our restaurant and various culinary, cultural and social experiences. FFC members will have unlimited access to a private dining room that will span across 10,000+ square feet in an iconic, New York City location. The space will consist of a bustling cocktail lounge, upscale restaurant, intimate omakase room, and outdoor space.

Utility value:?exclusive club member.

Having an NFT project for your podcast can benefit your brand in the long run, help you stand out, and as a by-product,?can?become a lucrative revenue stream. Though for it to successfully work, it really comes down to these two questions:

a)?Utility:?what will a token owner benefit from owning this NFT that is valuable to them?

b)?Community:?how can they contribute to they feel part of something bigger than themselves?

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Who am I? My name is Tofe and I run a business called Soundboard; helping forward-thinking companies and personal brands grow their audience and facilitate a conversation by creating high impact podcast strategies, artwork and podcast branding, as well as taking over their editing and curation.