How Your Obsession With ROI is Killing Your Profits...

Are you obsessing over ROI?

Stop it. Now. ??

Here's why: You're fixated on the wrong damn number. ??♂?

The most profitable figure in your entire business isn't what you think. It's not your front-end ROI. It's not your daily sales. ??

It's your Customer Lifetime Value (CLV). ??

Let that sink in. ??

Think I'm full of it? Consider this:

That $3000 ad campaign that only brought in $1000? You might've written it off as a failure. But if those new customers are worth $1000 each over six months, you're sitting on a goldmine. ??????

Do the math. Ten new customers. $1000 each. That's $10,000 in your pocket over six months. ??

Suddenly, that "failed" campaign looks like a stroke of genius. ????

Here's the deal:

1. Ditch the short-term thinking. It's killing your growth. ??

2. Look beyond the first sale. Way beyond. ??

3. You're not losing money. You're investing in customer relationships. ??

4. Understand your "profit incubation period." Plan for it. ?

5. Have 3-6 months of expenses saved. Bridge the gap between investment and profit. ??????

Remember this: Money moves through people. Focus on building relationships, not just immediate profits. ????

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#BusinessGrowth #EntrepreneurMindset #CustomerLifetimeValue #ScalingStrategies