How Your Location Affects Your Social Media Marketing Experience

Even though the internet is a global institution, you’d be surprised just how significant your geographical location affects results. This is also true for social media. It might seem almost like an oxymoron. How could your current location matter when you’re sending something across the globe? It turns out things can change a lot.

Here are the most significant elements that affect your social media experience:

Research. Ever go on Twitter to see the top trending hashtags and are surprised to see a few of them apply to your current town? Yeah, that’s no coincidence. Many search engines, social media included, will adjust your results to accommodate your current location. This way, you’ll be able to really hone in on what’s going on in your area. The bad part of this, however, is that your attempts at finding nationally trending topics can be skewed. You can adjust these kinds of results in the settings of each site.

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