How Your LinkedIn Connections Help Build Your Business

Your company. Your employees. Your customers. These three components make the heart of your business. Without any one of them, you fail. Right? LinkedIn connections give you the network you need to recruit top talent, boost staff productivity and grow your customer base. 

Maybe you are seeing moderate results from your LinkedIn company page. Or, maybe you wonder if this professional network works at all. I am here to tell you LinkedIn connections help build your business. Let’s talk about it...

What LinkedIn Connections Give You

LinkedIn members prove serious about their social media interaction. They look for informative, educational, job boosting content. They come ready to listen, trusting the professional content that LinkedIn provides.

What does this mean for you? You get a pool of people with a professional mindset looking to connect. This is good news for your business. LinkedIn members come with a specific need, and if you prove to meet this need…the rest is history. 

With LinkedIn connections you can...

Jump Into the Recruiting Pool

LinkedIn draws the top talent in the world. With over a half million professional members (representing all 500 for the Fortune 500), you get access to this talent when you have a position to fill. Using LinkedIn for recruitment, you can search for candidates, post job openings, get referrals and more.

Boost Staff Know-How and Influence

Connecting with industry leaders and their posts via LinkedIn gives you material to keep your staff on the cutting edge. Look for training opportunities and information relevant to your business and pass them on to your employees. Plus, employee-posted content grows your employees as thought leaders, benefiting their professional careers and your business. 

Grab Hold of the Lead Potential 

LinkedIn’s growing membership opens the opportunity for identifying better qualified leads and increasing conversions. B2B marketers know the value of this social platform on both accounts. It’s time you capitalized. Using LinkedIn best practices, targeted content and analytics, you get in front of the consumers likely in need of your product or service.  

How to Best Use LinkedIn Connections

Connecting with LinkedIn members does not seem hard. Create a personal profile, add your company page, and off you go — right? Yes and no. The process to get started with LinkedIn is simple. However, building connections, the right connections, requires more effort. 

Don’t get discouraged. When you know the key moves to make, the effort is minimal. Check out these three hints for growing your network of connections in a healthy way. Use them from the beginning. The stronger your foundation, the stronger your return on investment. 

Be a Boss

Employees are your number one brand asset on LinkedIn. Encouraging your staff to champion or advocate for your brand on social media (called “employee advocacy”) garners revenue. Start your digital word-of-mouth advertising with your employees. By linking your company page to their personal profiles and publishing great content about your business, your employees spread the word to your contacts and theirs. To understand the potential revenue gains of employee advocacy, read this LinkedIn blog post. 

Be Choosy

In eagerness, you might be tempted to start connecting with everyone possible. Stop! The bigger LinkedIn network is not always better. Think about connections which maintain your integrity and make sense to your business. 

Quality over quantity matters on LinkedIn when it comes to your bottom line. You want to find people who care about your work. With focused and targeted engagement, you reap greater rewards than accepting everyone. ( Click here for a few tips.) 

Be Part of the In Crowd

You may think of LinkedIn groups as the social cliques of the office world. However, these gatherings of like-minded individuals offer your company a valuable tool for networking and building your business. No office gossip here. These members want serious growth. 

These groups help you in two ways. One, joining groups relevant to your industry increases your connections with industry leaders as well as potential customers. Two, creating a group to meet an existing need (one your product fills) raises your influence and connects you with those who can use your product or service. 

LinkedIn Connections Build Your Business

 Over half of all traffic driven to websites by social media networks comes from LinkedIn. B2B marketers agree, LinkedIn effectively generates leads and successfully builds revenue. And, with its ability to produce three times the conversions of Facebook and Twitter, you need to cash in. 

If you need intel on building your LinkedIn connections and presence, Business Marketing Engine delivers. As my favorite social media platform, I know you can get better results than you are seeing. My team stands ready to help you boost your business with LinkedIn.