How Your Digital Agency Can Beat The Holiday Slowdown

At year-end, many digital agencies face a slowdown as clients begin closing for the holiday season. When clients close for business, they often pause their current marketing campaigns intending to pick back up in the new year. The sudden drop in projects could devastate digital agencies that aren’t prepared. The Globital team shares five tips to help your digital agency beat the holiday season slowdown.

1. Look At The Bigger (Industry) Picture

Encourage your clients to consider what is happening in their industry this time of year. If their industry shuts down, this is the time to redeploy their Google Ads budget toward an SEO campaign. When they do this, they are building value in an asset instead of opting to do nothing. This means building a better foundation for when people return to buy. You’re also helping them avoid starting from scratch in the new year.

If their industry picks up, this is the perfect time for paid advertising.

How do you, as an agency owner, know which industries to target so your efforts are most effective? Rely on a white label agency resource partner like us. We've got the data, and we'll gladly help you with it.

2. The Big Pause

Clients object to running their SEO or PPC campaigns during this time. Everyone thinks buying slows down at the end of the year. While this may be true, how can you protect your agency’s revenue and keep your cash flowing to your advantage?

Tell clients that if they’re pausing campaigns now, so are competitors! This means less competition for the same keywords and an ideal time to get great results from your spend. Those buying are much more serious about buying if they are actually clicking.

3.?Look At The Smaller Picture

Over the holiday season, it is unlikely that your digital agency will be signing on big clients. This is a good time to focus on selling many smaller services rather than landing a few big deals.

4. Cut Costs In Advance

While doing all you can to bring in revenue, accept that your agency will need to cut costs. Such as canceling recurring subscriptions, software packages and other costly tools. Working with a white label partner like us can help you save while generating revenue ? a gift to you over the holidays!

5. Plug Gaps In Your Services

With a quiet workload, your agency can work on filling holes in your service offering. Plan for how you’ll begin offering the services your clients need to get elsewhere, bringing you closer to becoming a full-service agency.

With careful planning and the right resource partner, your agency will not only survive the slowdown but flourish and grow while others come to a standstill.?

Want to scale over the festive season? Join us for our Clients By Christmas training. Hosts Steven Slotow from Globital and Joza Marketing’s Dave Albano will change the way you approach the holidays for good. Register and get a voucher for services worth $1000*!

*for qualified agencies

Register here!