How your clinic can benefit from AI marketing

Artificial Intelligence is being used heavily in the marketing world as we speak. From B2C companies using machine learning to better enhance their customers experience with them to B2B companies using it to predict their marketing results. We are fast moving into a world where AI and marketing go hand in hand. Here, we take a look at the key benefits of implementing AI into your marketing strategies.

Here are 4 ways in which AI Marketing can be leveraged within the marketing automation ecosystem to craft and deliver highly differentiated customer experiences at scale:

1. Content Optimisation:

If the customer is king, content is your anointed messenger to influence decision-making. AI allows marketers to adopt a data-driven approach with the objective of making predictive sense of their digital customers’ diverse behaviors across channels and devices. By analysing historical browsing and transactional patterns, marketers can identify relevant customer segments.

These segments can be then be targeted with laser-focused personalized and contextualized content through appropriate channels of communication, such as emails, browser push notifications, app push notifications, or in-app messages, to nudge them along their journey towards conversion.

AI further allows marketers to easily embed high-sentiment keywords in these messages that have resulted in a conversion event based on key metrics such as open and click rates relevant to each customer, chronicled over a period of time.

Do they react better to vanilla text messages? Or, do they react better to emojis, images, and GIFs?

Higher the degree of personalisation, higher the chances of campaign success.

Responsive learning

The whole point of AI is that it’s not a static technology but one that continuously evolves to respond to the challenges that it’s presented with. For example, marketers using AI might set the task of extracting data to enable better targeting. Assigning this to an AI will not only produce better results at a faster rate than a human being could achieve but will also produce improvements to the process as the AI refines its own parameters to make it more effective.

Driving personalisation

Personalisation is not just a nice to have, it has a tangible business impact too – Econsultancy research revealed that 93% of companies see an uplift in conversion rates from personalisation. AI has the power to amplify personalisation, producing much more focused insight and on a much wider scale. Using it will give marketers the ability to reach a broader audience and to make marketing communications and content far more effective and targeted.

Machine learning is the way forward when it comes to marketing success. Staying ahead of the competition is paramount in a dog eat dog world. Understanding and identifying your potential target market is essential for your strategy. Machine learning allows you to identify potential customer and predict how they’ll engage. It’s a powerful way to create successful, targeted marketing campaigns and segments you were unaware of, with ease.

It’s not a new concept. We are engaging with AI on a daily basis, sometimes without even realising. It’s Netflix recommending what to watch next, what’s on your Facebook feed, and how Google knows where you are going and when.

Chatbots

A Chatbot is an AI-fuelled software that can interact with humans through a live chat interface. Although at a nascent stage of adoption, the rapid rise of conversational marketing means that over 80% of brands are looking to use Chatbots by 2020.

When programmed to handle standardised queries, these virtual agents extend a high degree of personalisation across web or mobile platforms. The added element of AI enables us to customise bucketed responses based on historical interactions with customers, accurately responding to queries, providing suggestions, and redirecting customers through relevant deeplinks.

Additionally, Machine Learning and Natural Language Processing (NLP) algorithms lend a human touch to the conversations, creating a seamless customer experience while driving down manpower costs significantly, thus, saving you money.

Over a period of time, the Chatbots responses will become more intuitive, refined, and focused, feeding off multiple interactions mapped to individual customers.

At Vybe Media, we take advantage of the capabilities of machine learning and AI to create fluid and super smart lead generation campaigns that convert.

Comment what you think the future of AI is.

Charlie