How Your Business Can Evolve in the Post-Pandemic Age

With the advent of COVID-19, we are witnessing the creation of a history! No, we are not here to romanticise the pandemic but to help your business evolve. See, any global crisis can either immobilize a business or make it advance with a different approach. In the wake of the Coronavirus pandemic, that’s precisely what we are observing. While some companies are failing to compete due to the lack of resources or a solid strategy, others are getting more agile and adopting interesting ways to engage their audience.

And we want you to be a part of the latter category, not the former! As promised, we are here with some interesting and effective ideas to help you foster your business. But let us tell you, don’t expect a safe game-plan in this blog; because when the going gets tough, the tough gets going!

Don’t Rush... Take A Glance Around 

We know you are all curious to master the business strategies but a thorough understanding of the altered consumer behaviour is important. In fact, this section is going to be your guidebook if you want to come up with some enticing plans to advance your specific business.

We now find more of:

• People opting for home-cooked meals or canned items over dining out
• Stocking up of essentials
• Following travel restrictions and shopping online
• Learning new skills - from cooking to software development!

As you can well understand, your business plan should adapt to changing customer behaviour. Life before the pandemic revolved around going to the office, school, restaurant, movie theatres, shopping malls, and grocery stores. But post COVID-19, people will prefer to execute most of the tasks at home.

As digital experience is replacing the in-person experience, it’s better not to expect that people will return to the same place right after the crisis phase passes! So you need to adopt a long-term plan. To put it in a simpler way, you should integrate and assimilate your new plan to your business for a long time to come.

Okay, now comes the long-awaited part. We will discuss how your business can foster by adopting some cool and effective strategies. We will make a few segments on the basis of multiple business verticals. However, remember that any of the strategies are not specific to any business. Consider these strategies as some templates and take the liberty to twist it as per your needs.

Evolve Perspective to Advance Business

1. Education 

With schools and colleges closed for days, students are helpless to learn. But the digital world has something or other for everyone. We are talking about e-learning system. It is a viable model to impart education during the times of social distancing.

Other than covering the traditional syllabus, online platforms are also ideal to promote various digital certification programmes. Confined at home, people are utilising their time to learn several trendy courses. The boom in online enrolment is denoting its success.

To leverage such a wide audience, you can develop a robust Online Learning Management System (LMS). Equip your LMS with multiple features like audio & video notes, attendance sheets, real time chat, online payment methods, etc. Enable the students to access course materials online. You can also arrange for quizzes and exams. Make sure that the site LMS is easily navigable and responsive on cross devices.

2. Fancy Retail Store

If you own a fashion apparel or jewellery boutique or such other fancy retail store, it’s time to bring your shop online. Since local boutiques are mostly closed during this time and people are spending more time online, what else can be a better way to reach them than creating a 24/7 open online address.

No matter whether you are planning to develop a new eCommerce website or app or already got one, make sure to equip your store with user-friendly features. And always keep the contemporary situation at the back of your mind while customizing your store. Here’s an example to clarify. Titan has recently launched a new feature of scheduled video calling. Here, the users can get a detailed video demonstration of the watches. On selecting a watch, the buyers may reserve it and later pick it up from the store. Alternatively, they can buy it online and get it delivered right at their doorstep.

You can also come up with such interesting ideas while customizing your online store.

3. Grocery & Restaurant

One of the online businesses that thrived during this time is delivering grocery items at the doorstep. And as we already mentioned, it’s difficult to remove the “new normal” habits (especially the comfortable ones!) even after the situation gets better. If you are not yet on the web, it’s time to be here!

Not yet convinced to take such a step? Take a look at how a grocery app can help you to overcome business challenges.    

But, the case is somewhat different in case of the restaurants.Unlike grocery stores, restaurants have faced a real tough time during the lockdown phase. Dining out seems to be a fairy tale story (sorry for the exaggeration but we miss hanging out with friends and family!). Even in the unlock phase, conscious people may not visit such places anytime soon.

Instead of keeping your restaurant entirely closed, you may consider opening a home delivery service. A mobile app allowing customers to place orders and track delivery can be a brilliant investment to advance your business. If you are opting for such a service, ensure to update that in your Google Business Listing so that potential buyers can learn your updated activities.  

Are you curious to know how Google is helping businesses to stay proactive? This blog is a must-read then.

4. Local Delivery Service

Necessity is the mother of invention. This type of business is invented, or to say, flourished during the lockdown phase. Such a business deals with collecting items (say, picking up grocery from a store, medicines from a pharmacy, gifts from someone’s house) from one place and delivering to another within a certain locality. The covered area depends on your network and resources of the business. This kind of business is becoming extremely popular these days.

If you are planning to adopt such a business model, the first thing you need is a user friendly and highly interactive website or mobile app. You see, the online destination is a must-have for any and every business!

A Few More Words...

We have discussed a lot about bringing your store online. But honestly, that’s not enough to grab people’s eyeballs on the crowded web. Have you got a plan for that?

“Why, they would find me!” – Nope, that’s not the right approach, my friend!

If you are a newbie in the market, you need a solid strategy to overcome the challenge. Wondering how to do that? The answer is digital marketing!

Digital marketing has the superpower to enhance your visibility, grow awareness, drive leads, and boost customer base. Here are some effective digital marketing strategies to adopt.

Let’s Wrap Up

Well, when everyone is adopting the new normal in daily lifestyle, some novelty is only expected in your business, isn’t it? We hope our guidelines have helped you to see a silver lining in the clouds around.

Just one request. No matter whichever model you pick to sustain and advance your business, make sure to adopt necessary safety measures.  

Do you want to add more ideas to our list and help to improve the economy? After all, we are all in this together! Then feel free to comment below.