How Your Audience Wants You To Talk With Them (2nd in a Series)

I previously suggested we need a new ABCs of selling — one configured around Alignment, Belief, and Consistency.?

One that is more satisfying and gratifying to both the customer and the salesperson.

Do you agree?

Today, let's look at Alignment in practice:?

Alignment.?As a salesperson, you want to have alignment in four areas:?

-First with your own core values, personal strengths, and sense of purpose

-Next with the products or services you’re selling and the company’s mission

-Then with your audience and its needs and wants

-And finally with the solutions to your audience’s needs and wants.?

If you aren’t in alignment in each of these areas, you won’t achieve satisfaction or success because you will quit doing the relationship-building activities that lead to sales.

Norbert Orlewicz , business and marketing consultant and trainer and cofounder of MyLeadSystemPro, believes this too. We had a conversation on this topic, in which he stated...

“Sales can be a calling when it is an extension of a deeper purpose. When your business is aligned with your core values, you become passionate and?transcend simply being a salesperson to become an activist with a vision, mission, and purpose for what you are selling.”?

I call this being a Wisdompreneur -- and you will be hearing more about this in the coming days.?

In the meantime...Most people sell from their mind instead of their heart.?

Alignment is the connection from the heart to the ears to the mouth.

People are missing this pathway because they haven’t taken the time to explore their core values. And they haven’t noticed if their core values are in alignment with how and what they are selling.?

As a result, they have not created an emotionally satisfying experience for themselves with what they are selling.?

Without a connection with your products or services—a personal passion for what you sell—you cannot be in alignment with your prospects.?

And without that alignment, you will have a much harder time making sales.?

Passion grows within us as a result of our experiences of living through personal triumphs and tragedies. Our authentic passion adds integrity and credibility into our words and actions. It is the emotionally compelling aspect that must be present in our interactions with our prospects if we want them to know how much we care about them and feel sure that our products and services can help solve their problems.?

If you are not sure what your authentic passion is, you can start to identify it through these prompts:?

1. What are all the problems and challenges you have had in your life? Make a list of them under these headings:?

? Growing a business?

? Looking more attractive Becoming healthier or more fit?

? Becoming financially prosperous?

? Being popular?

? Improving the quality of your life?

Studies show that the majority of people around the world say these six categories are challenging to them.?

2. Which of the problems and challenges you listed above do you no longer have??

Make another list of those challenges you have conquered. This second list is considered your area of expertise and credibility now.

Congratulations! You found a way to stay in alignment with your values to succeed in moving past a problem or challenge.?

This area is your authentic passion.?

3. When you were going through each of the problems and challenges, what advice or help did you wish someone would have given to you?

Add your answers next to each problem or challenge on your second list.?

4. What lessons did you learn or what commitments did you make to yourself as a result of overcoming each of those problems and challenges??

5. If you met someone today who is now going through the same problems or challenges you overcame, what advice or support would you give him or her to help solve that problem??

6. If you had access to the product or service you sell now, how would it have helped you (or how does it help you) overcome your problems and challenges??

In other words, how are your products or services in alignment with your core values in these categories??

Again, congratulations! You now have an emotionally compelling reason why you sell that product or service, which means you are in alignment with what you are selling.?

In fact, you are no longer just a sales rep—you are now an authority and activist -- on your way to being a Wisdompreneur!

Having your own personal story based on your own authentic experience in using your products or services gives you confidence and an authentic credibility when you explain how it will solve the problems of your prospects. You can believe in you and that makes it much easier for your prospects to believe in you and what you are selling.??

?(Tomorrow I will continue this series of messages by focusing on BELIEF.?)?

This is just one of the many tips I share in 'Selling From Your Comfort Zone'?- which is now on Kindle, Audible, and in paperback from every bookstore around the world.?

I wrote this book??because so many salespeople believe that they must push themselves out of their comfort zones and compromise their values to sell products.

But, the comfort zone can actually be a

power zone that leads to sales, satisfaction,

and success.?

Shifting away from pushy sales tactics, you will learn?how you can bring meaning to how you serve others through your business.

You will discover?a simple formula?for a personalized approach to connection-building by?remaining in alignment ?with your calling, with yourself, and with what you are selling.

By adopting this approach, you will have?more confidence, more energy, and?more courage?to achieve your goals?and will be able to stay flexible and resilient in the face of challenges.

You can download and read??a?F.REE excerpt here.

?And if you?decide you love??it, you can buy ?'Selling From Your Comfort Zone'?from ANY BOOKSELLER'S WEBSITE anywhere in the world!?

Wishing you an abundance of sales, satisfaction and success,

Stacey

And thank you to Stephanie Oden for sharing her wisdom inside the pages of Selling From Your Comfort Zone...and for your enthusiasm in sharing this book with your friends!