How are you telling your story? It matters.

How are you telling your story? It matters.

Caroline Medlin Caroline Medlin

Caroline Medlin

Branding and Communications that tell the BIGGEST Story — the gospel — that Christ Covenant might make disciples and glorify Christ in Atlanta and beyond until every nation and people group is reached

发布日期: 2024年1月19日
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Growing up, my grandmother always taught me to collect at least one thing saying, “It adds interest, Caroline.” So I began collecting books. I fell in love with the art of storytelling.?

As humans, we are wired to love stories. They help us know, grow, lead and love. Stories make us feel like we know the characters and the authors behind the words. Likewise, your company’s story can help you connect to your target audience, stand apart from the oversaturated market and create a lasting impact.

Consumers will gravitate towards brands that feel more human…so how do we achieve that? Storytelling. A memorable story is what people need to feel connected to your brand and mission. And while you’re writing your story, don’t forget the overarching question: what makes you human?

How is your personal story being told? How is your company’s story being told? In a crowded marketplace, it is important to not lose the human element in your marketing and storytelling. Be different, be human! These are the brands that stand out and leave a lasting legacy.

Caroline

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3 THINGS WE ARE LOVING:

  • A week of snow in Nashville. It's beautiful out and the perfect time to have virtual meetings and sit by the fireplace cranking out design concepts for clients!
  • Video content — we love the option of having bite-sized information available for easy listening throughout the day. It’s a great tool to use to keep your audience up to date with industry insights when they don’t have time to read a full post.?
  • Local businesses! Working with small businesses is one of our favorite things to do — from rebrands to social media and digital marketing, we love supporting local businesses! We are constantly growing and evolving to meet the needs of our clients and to provide you with the best service possible. We’d love to connect with you and find out how we can partner together to make your business goals a reality. No one person can do it all! Let us do what we do best so that you have more time to do what you do best!

A few of my favorite illustrations from December:



StoryBranding StoryBranding

StoryBranding

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Treegens

1 年

Absolutely agree! ?? As Maya Angelou wisely said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." At Treegens, we're all about connecting deeply and meaningfully with our community through our actions ????. Also, if you're interested in making history while promoting sustainability, check out our upcoming sponsorship opportunity for the Guinness World Record of Tree Planting: https://bit.ly/TreeGuinnessWorldRecord

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ManyMangoes ??

1 年

Absolutely love this insight! ?? Maya Angelou once said, "There is no greater agony than bearing an untold story inside you." Brands like @ManyMangoes thrive by embracing this, telling authentic stories that resonate on a human level. ?? Let's make those connections count! #ElevateHumanity

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